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Retail Brand Manager - Charles & Keith

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Onsite

Retail Brand Manager - Charles & Keith

Charles & Keith (East Asia) Limited

Retail Brand Manager - Charles & Keith

Skills

Branding StrategyBranding

2 months ago

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Important information


Contract type:

Permanent

Work mode:

Onsite

Published on:

13 August 2026

What they need


As the Retail Brand Manager, you will serve as the commercial and operational driver for Charles & Keith. Working closely with our General Manager, you will oversee the brand's P&L and retail performance to ensure that store concepts, product execution, and customer journeys consistently translate into retail success. Additionally, this role leads, inspires, and develops the frontline retail team to deliver profitable growth and an elevated, premium in-store experience.

Job Responsibilities

  • Drive business goals & sales growth by partnering with landlords and vendors to develop creative, strategic retail solutions.
  • Own and manage P&L to ensure profitability, support market growth, and meet brand performance targets.
  • Monitor sales performance and use insights to recommend and implement strategies to optimize results.
  • Conduct analysis to track market trends, understand customer needs, and assess competitors’ actions.
  • Partner with Marketing & PR to strengthen brand awareness and increase store traffic through effective campaigns.
  • Lead retail operations execution, ensuring stores meet brand standards and deliver consistent in-store experience.
  • Work closely with the inventory team to support merchandising effectiveness, replenishment planning, and product availability.
  • Bring hands-on international fashion brand experience, with the ability to translate brand strategy into effective retail execution.

Requirement

  • Strong strategic and analytical skills, with the ability to interpret data from multiple sources and turn it into actionable improvements.
  • Budget ownership and planning capability, including developing team priorities and managing assigned ad-hoc projects.
  • Strong business mindset with a results-driven approach focused on growth, customer satisfaction, and brand consistency.
  • Proven leadership and collaboration skills across retail and cross-functional teams.

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