Retail - Brand MKT Manager

该职位来源于猎聘 Position Overview

Lead the development of national retail strategy, operating model, and governance of high-value retail channels, by leveraging data, insights and cross-functional alignment. This role serves as a bridge between HQ strategy and regional execution, and drives effective resource allocation, access planning, and channel performance optimization to enable sustainable and high-quality business growth. Key Responsibilities

Channel Strategy & Access management

Define and develop national retail channel strategy, including channel segmentation, footprint planning, and prioritization frameworks

Tailor channel strategies across different market dynamics and regional policies

Lead the development of access strategy, including listing, maintenance and exit;

Coordinate retail access planning for new product launches, ensuring alignment between channel capabilities and brand strategy

Trade Investment & Commercial Strategy

Establish and optimize commercial policy and trade investment frameworks, including rebate, incentive models, and resource allocation, ensuring alignment of channel strategies with key business objectives

Develop ROI-driven evaluation models to assess effectiveness of channel investments and support management decision-making

Collaborate closely with Patient Engagement, BU, and other commercial teams to translate patient-centric strategies into scalable retail operating models Governance & Execution Assurance

Define governance frameworks to ensure consistent and compliant execution, including audit and performance monitoring

Drive continuous improvement through data-driven insights and best practice standardization

Qualifications & Experience Education: - Bachelor’s degree required; Master’s degree preferred (Business, Healthcare, Marketing or related field)

Professional Experience: 5+ years experience in pharmaceutical / healthcare industry, with relative experience in channel strategy, commercial excellence, or business insights; exposure to retail pharmacy / DTP channel / regional medical policy is a strong plus

Strategic Thinking & Data-Driven Insights: Exceptional strategic thinking, and problem-solving skills with strong data-driven analytical capabilities

Communication: Skilled at cross-functional collaboration within complex organizational structures

Languages: Fluent in English and Mandarin