Retail Front Manager

Responsibilities

1. Retail Display Strategy Development Define and implement in-store visual merchandising standards, including planograms, display rhythms, SKU combinations, and window displays Plan display strategies aligned with new product launches and promotional calendars to enhance brand visibility and sales conversion

2. Store Visual Execution and Brand Image Management Review and guide store display setups to ensure brand consistency and adherence to visual standards Conduct regular store visits and audits, generate evaluation reports, and follow up on corrective actions Manage the use and maintenance of display elements such as lighting, props, demo units, materials, and backdrops

3. Material Design and Execution Coordinate with graphic and space designers to develop POP materials, fixtures, lightboxes, backwalls, and other display items Supervise the end-to-end execution process including design, production, delivery, and installation to ensure timely and cost-effective implementation Collaborate with suppliers and construction teams for store openings, renovations, and visual setup projects

4. Cross-Functional Collaboration and Project Support Work closely with marketing, GTM, KA, and channel sales teams to ensure unified visual messaging and consistent in-store execution Participate in visual planning and implementation for key marketing campaigns, new product launches, and seasonal events

5. Performance Monitoring and Optimization Collect and analyze sales data, display performance, and customer feedback to continuously optimize merchandising strategies Develop and maintain standardized VM execution SOPs and evaluation systems

6. udget Management Manage and allocate retail GTM budgets effectively across activities such as in-store promotions, materials, training, and incentive programs Track budget utilization and ROI, ensuring alignment with strategic priorities and cost-efficiency Provide regular budget reporting and support financial planning with the commercial and finance teams

Requirements

1. Education & Experience Bachelor’s degree or above in Art & Design, Visual Merchandising, Space Design, Marketing, or related fields At least 3 years of experience in retail visual merchandising or display management, preferably in consumer electronics, FMCG, cosmetics, or retail chain industries Proven experience managing national or regional merchandising projects or new store launches is a plus

2. Professional Skills Solid understanding of retail merchandising logic, brand display principles, customer journey, and SKU presentation Basic knowledge of graphic or space design with strong visual sense and aesthetic judgment Familiar with material production, sampling, installation, and supplier workflow Proficient in execution tools and SOP documentation; working knowledge of design software (e.g., SketchUp, Illustrator, Photoshop) is a plus

3. Personal Attributes Detail-oriented with strong aesthetic sensitivity and visual thinking Excellent communication and cross-functional coordination skills Strong project management skills; able to multitask and work under tight deadlines and frequent travel schedules