Retail Head - Sales

RESPONSIBILITIES

• Develop and execute retail sales strategies to achieve monthly, quarterly, and annual targets.
• Drive primary and secondary sales across the assigned market.
• Expand market penetration and identify new business opportunities.
• Develop, appoint, and manage dealers, distributors, and retailers.
• Strengthen channel partner relationships and drive repeat business.
• Identify and onboard new channel partners in potential markets.
• Ensure effective territory coverage, distribution, and product availability.
• Identify locations and opportunities for new channel networks and dealer outlets.
• Support showroom development, product display, branding, and product demonstration to the channel network.
• Monitor market trends, competitor activities, pricing, schemes, and product launches.
• Monitor orders, stock, billing, product movement, and ensure timely payment recovery.
• Coordinate with finance, logistics, and supply chain teams for smooth order execution.
• Plan and execute dealer schemes, retailer promotions, loyalty programs, and trade activities.
• Organize dealer meets, product launches, exhibitions, and promotional campaigns.
• Maintain sales forecasts, MIS, dealer performance, stock, collections, and market coverage.
• Analyse business performance and recommend strategies to improve sales and market growth.

REQUIREMENTS & QUALIFICATIONS

• 10–15+ years of experience in Sanitaryware, Bathware, or pipes industry.
• Strong experience in Retail Sales / Channel Sales with proven target achievement.
• Strong network of dealers, distributors, retailers and channel partners
• Ability to travel extensively across the assigned market.