RETAIL MANAGER, BAKERY

The Retail Bakery Manager is responsible for overseeing the daily operations of the retail bakery outlet, ensuring high standards of product quality, customer service, food safety, and profitability. The role includes managing staff performance, driving sales, controlling costs and ensuring smooth front-of-house operations.

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Key Responsibilities

1. Retail Operations Management

• Oversee daily bakery shop operations including opening and closing procedures
• Ensure smooth workflow between production and retail display
• Maintain consistent product availability and visual merchandising standards
• Monitor queue management and service efficiency during peak hours

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2. Sales & Business Performance

• Drive sales performance to achieve monthly and annual targets
• Analyse sales trends and implement strategies to increase revenue
• Introduce upselling, bundling, and promotional activities
• Monitor key performance indicators (KPIs) such as average transaction value and conversion rate

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3. Team Leadership & Manpower Management

• Lead, supervise, and develop retail bakery staff (cashiers, service crew, supervisors)
• Manage staff scheduling, rostering, and manpower planning
• Conduct performance appraisals and provide coaching and feedback
• Ensure team compliance with SOPs and service standards

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4. Customer Service Excellence

• Ensure high levels of customer satisfaction and service consistency
• Handle customer feedback, complaints, and service recovery professionally
• Promote a positive and customer-centric retail environment

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5. Inventory & Cost Control

• Monitor daily stock levels and ensure efficient inventory management
• Reduce wastage and control shrinkage
• Coordinate with production team on ordering and supply planning
• Review cost performance and support margin improvement initiatives

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6. Food Safety & Compliance

• Ensure compliance with government regulations and internal hygiene standards
• Conduct regular checks on cleanliness, food handling, and storage conditions
• Prepare for audits and inspections

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7. Visual Merchandising & Product Presentation

• Ensure bakery display is attractive, well-stocked, and aligned with brand standards
• Monitor product freshness and rotation (FIFO system)
• Support seasonal campaigns and new product launches

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8. Reporting & Administration

• Prepare daily/weekly sales and operational reports
• Track performance against KPIs and budget
• Provide feedback on operational issues and improvement areas to management