Retail Manager

Job Description: Retail Manager (Guatemala)

Company: Confidential (Leading Multinational in Electronics Consumables)

Location: Guatemala City (with nationwide travel)

Job Type: Full-time / Senior Level

Job Summary

We are seeking a dynamic and results-driven Retail Manager to lead our retail operations across the entire territory of Guatemala. This role is responsible for driving brand presence and sales performance within the mass electronics consumable supplies market. The successful candidate will oversee the country field force, spearhead promotional strategies, and ensure excellence in product display and shelf-share across all retail channels (Supermarkets, Specialized Electronics Stores, and Wholesalers).

Key Responsibilities

Field Force Management

• Lead, train, and mentor a nationwide team of supervisors, promoters, and brand ambassadors.

• Define KPIs for the field team, including visit frequency, sales targets, and reporting accuracy.

• Conduct regular field visits to ensure team alignment with corporate standards.

Promotions & Trade Marketing

• Design and execute the country promotional calendar to drive sell-out of consumable electronics.

• Negotiate promotional spaces and "extra-visibility" zones with key account managers and store owners.

• Analyze the ROI of promotional activities and adjust strategies based on market response.

Display & Merchandising

• Ensure 100% compliance with planograms and brand visual identity at the Point of Sale (POS).

• Manage the distribution and installation of POS materials (displays, headers, signage).

• Monitor "Share of Shelf" against competitors and implement corrective actions to maintain leadership.

Operations & Strategy

• Manage the retail budget for the Guatemala territory.

• Provide monthly market intelligence reports on competitor pricing, new launches, and consumer trends.

• Coordinate with the Supply Chain team to ensure stock availability for all retail campaigns.

Requirements

• Education: Bachelor’s degree in Business Administration, Marketing, or a related field. An MBA is a plus.
• Experience: Minimum of 5–7 years of experience in Retail Management or Trade Marketing, specifically within the electronics, consumables, or FMCG (Fast-Moving Consumer Goods) sectors.
• Leadership: Proven experience managing large, decentralized field teams across multiple regions.
• Market Knowledge: Deep understanding of the Guatemalan retail landscape.
• Skills: Strong negotiation skills, data analytical mindset, and proficiency in retail management software/CRM tools.
• Mobility: Must possess a valid driver’s license and have the availability to travel extensively throughout the country.
• Language: Professional proficiency in Spanish; English is highly preferred for reporting to regional headquarters.

Application Instructions

Interested candidates should submit their English Version CV in PDF format, highlighting their specific experience in managing field forces and retail displays within the electronics sector. All applications will be handled with strict confidentialy.