Retail Manager

About the role

The Retail Manager will lead Karofi's retail operations in the Philippines, driving sales-out performance while building and scaling a sustainable retail network. This role is responsible for retail operations excellence, new store setup, and commercial execution across company-owned stores, kiosks, and future retail channels.

Key responsibilities

• Own retail sales-out performance and deliver monthly sales, productivity, and profitability targets.
• Lead the operation of retail stores and kiosks, ensuring consistent execution of operational standards and customer experience.
• Develop retail operation standards, workforce planning, and operational processes to support business growth.
• Monitor store productivity, conversion rate, ATV, traffic, inventory turnover, and other retail KPIs to continuously improve performance.
• Drive merchandising excellence, visual merchandising, pricing strategy, promotional execution, and in-store customer journey.
• Build, coach, and develop Store Leaders, PG teams, and frontline retail teams to improve sales capability and operational discipline.
• Collaborate closely with Marketing, Technical Service, Customer Service team to maximize retail performance and campaign effectiveness.
• Ensure inventory accuracy, stock availability, asset management, and compliance with company policies and operational standards.
• Analyze business performance, identify improvement opportunities, and recommend action plans to accelerate retail growth.

About you

• Bachelor's Degree in Business, Retail Management, Marketing, or related disciplines.
• Minimum 10 years of experience in Retail Operations, Area Management, Multi-Store Management, or Retail Expansion.
• Proven track record in driving sales-out growth and improving retail productivity across multiple stores.
• Strong experience in store setup, retail expansion, and new store opening projects.
• Experience managing premium retail chains within consumer durables or high-value consumer products, such as home appliances, consumer electronics, furniture, mattresses & home living, kitchen & bath, sanitary ware.
• Strong understanding of retail operations, merchandising, inventory management, and mall operations.
• Demonstrated ability to build retail systems, operational SOPs, and scalable retail processes.
• Strong leadership, coaching, analytical, and problem-solving capabilities.
• Willing to travel across Metro Manila and provincial areas to support expansion projects.
• Excellent English communication skills.

About us

Karofi, a member of Tecomen Group (est. 2006), is Vietnam's No.1 water purifier brand, specializing in advanced household solutions such as water purifiers, air purifiers, and hot & cold dispensers. With a 36,000 m² manufacturing hub producing over 2 million purifiers and 30 million filters annually, Karofi exports to 50+ countries and serves 10,000+ sales points worldwide. Driven by cutting-edge technologies like AiOTec and Voice Call, we are on a mission to become a Top 3 global leader in water and air solutions by 2040.