Retail Marketing Manager

The Change Partners are working with a fast-growing global consumer tech brand that is looking for a Retail Marketing Manager to lead retail marketing across its key German retail partners.

You will build and deliver joint marketing plans, own the investment behind them, and work closely with sales, retail partners and external agencies to drive visibility, sell-through and brand awareness among German consumers.

Key Responsibilities:

• Develop and execute joint marketing plans with key German retail partners, working within the wider regional brand, budget and measurement framework.
• Manage retailer marketing budgets, campaigns and seasonal activations, overseeing investment and delivery across existing and new accounts.
• Build strong relationships with retail buyers and retailer marketing teams, identifying local opportunities and promotions.
• Coordinate retail media, digital retail marketing, POS, merchandising and other in-store and online retail activity.
• Work closely with sales teams to support account growth and the onboarding of new customers.
• Onboard and manage external agencies where needed, ensuring delivery against clear briefs and KPIs.
• Monitor campaign performance, sell-through and ROI, using insights and competitor activity to recommend improvements and feed learnings back to the regional team.
• Ensure consistent brand execution across retail and omnichannel touchpoints, localising regional campaign concepts for the German market while staying aligned with global brand guidelines.

What We’re Looking For:

• Established retail or trade marketing experience in the German market, within a consumer tech environment.
• Existing relationships and proven campaign delivery with key German retailers, including MediaMarkt, Euronics, Expert, Cyberport, and Otto.
• Experience managing retailer marketing budgets and tracking ROI and sell-through.
• Experience managing or onboarding external agencies to support delivery.
• Excellent relationship-building skills, with the confidence to represent the brand directly with retail buyers and marketing teams.
• Strong commercial awareness and the ability to identify local market opportunities.
• Highly organised and self-motivated, with the ability to manage multiple priorities in a fast-moving, scaling business.

Please apply with your CV to find out more.