Retail Media Analyst

Title: Retail Media Analyst

Industry: Beverage Brand

Location: Santa Monica, CA

Duration: Ongoing, 6 months or more

Responsibilities

• Build, launch, and optimize sponsored search, display, and retail media campaigns across Amazon Ads, Walmart Connect, DoorDash, and other retail media networks.
• Manage end-to-end campaign execution in Pacvue, including bid management, budget pacing, keyword strategy, and targeting adjustments.
• Monitor performance metrics such as ROAS, ACOS/TACOS, CPM, CPC, conversion rate, and share of voice; provide actionable recommendations.
• Develop and maintain performance dashboards, weekly reports, campaign documentation, naming conventions, and organized campaign structures.
• Conduct keyword research, competitor analysis, and search-term mining while partnering with eCommerce, marketing, brand, and creative teams.

Requirements

• 2–4+ years of hands-on retail media or paid search experience with direct campaign management responsibility.
• Pacvue experience is required.
• Active campaign management experience on at least two retail media platforms, such as Amazon Ads, Walmart Connect, DoorDash Ads, Instacart Ads, or Kroger Precision Marketing.
• Strong analytical skills with the ability to translate performance data into actionable insights and optimize budgets effectively.
• Ability to work independently with minimal oversight; experience with CPG, beverage, or FMCG brands and tools such as Power BI, Tableau, Helium 10, or DSP/programmatic platforms is preferred.

Skills

• Retail media
• Paid search
• Pacvue
• Amazon Ads
• Walmart Connect
• DoorDash Ads
• Campaign optimization
• Bid management
• ROAS/ACOS analysis
• Performance reporting

Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.

ref_id: 2739a362-9f34-4bfd-81c7-2bc414d431f5