Retail Media Manager - Amazon

Glanbia has a unique portfolio of better nutrition brands and ingredients, addressing growing consumer demand in major health and nutrition categories. We play into the growing market trends of active lifestyles and, health and wellness. Glanbia Performance Nutrition (GPN) has a portfolio that includes Optimum Nutrition, BSN, Isopure, think!®, and Amazing Grass®. Our product range spans powders, ready-to-drink beverages, bars, and capsules – formats designed for convenience and globally available through e-commerce, specialty retailers, and mass-market channels.

Job Summary

The Amazon Retail Media Manager develops and leads retail media strategies that drive profitable growth across Amazon. As the organization's retail media expert, this individual will guide agency partnerships, influence innovation strategies, and deliver actionable insights that strengthen customer relationships and accelerate business growth.

Key Responsibilities

Amazon Retail Media Strategy & Investment Management

• Develop and lead Amazon retail media strategies that support brand, customer, and business growth objectives.
• Establish annual and long-range media investment priorities across search, display, video, and emerging Amazon advertising solutions.
• Shape media strategies for key tentpole events, including Prime Day, New Year New You, and other strategic drive periods
• Partner with internal stakeholders and agency teams to maximize the impact of retail media investments through innovation, testing, and learning.
• Collaborate with customer teams to identify opportunities to expand category share, household penetration, and customer lifetime value.

Cross-Functional Leadership

• Serve as the primary retail media partner across Sales, Brand Marketing, Consumer Insights, Finance, and Agency teams.
• Ensure alignment between customer objectives, brand priorities, and commercial plans.
• Influence commercialization strategies for innovation and new product launches, ensuring media investments support key business objectives.
• Lead cross-functional planning processes that connect retail media investments to broader business goals.
• Influence stakeholder decision-making through strategic recommendations and data-driven insights.

Analytics, Measurement & Insights

• Own the retail media measurement strategy, establishing KPI frameworks that evaluate performance across sales, incremental impact, New-to-Brand acquisition, profitability, and return on investment.
• Translate complex data into clear, strategic recommendations for leadership, sales, and marketing teams, enabling fact-based decision making and continuous improvement of media effectiveness.
• Lead advanced analytics capabilities, leveraging Amazon Marketing Cloud (AMC), retailer and partner data to develop actionable insights, audience strategies, and attribution methodologies that inform business decisions.
• Develop forecasting, modeling, and investment optimization strategies that identify growth opportunities, maximize incremental sales, and prioritize high-margin product portfolios.

Agency & Partner Leadership

• Lead strategic relationships with retail media agencies, Amazon Advertising, and other external partners.
• Establish objectives, success metrics, and strategic priorities while ensuring partner deliverables align with business goals.
• Conduct ongoing business reviews and identify opportunities to enhance retail media capabilities, measurement, and performance.

Education/Experience needed:

• Bachelor’s degree in Marketing, Business, Analytics, Communications, or a related field preferred.
• 3–5 years of experience in Amazon Retail Media, eCommerce Marketing or Digital Media
• Hands-on experience managing Amazon advertising programs, including Sponsored Ads, DSP, video, and other retail media solutions.
• Experience developing media strategies and investment plans that support customer, brand, and business growth objectives.
• Experience with retail media technology platforms (i.e. Pacvue, Helium 10, Flywheel, Stackline, Pattern, Skai, CommerceIQ, or similar) including campaign analysis, reporting, performance optimization, and business insights generation.
• Consumer Packaged Goods (CPG) experience preferred
• Advanced proficiency in Excel and business intelligence/reporting tools with the ability to analyze, interpret, and communicate data effectively.

As the organization's retail media expert, this individual will lead agency and partner relationships, influence innovation and commercialization strategies, and deliver actionable recommendations that accelerate category growth, strengthen customer partnerships, and enhance overall media effectiveness. This role serves as the strategic link between Sales, Brand Marketing, Consumer Insights, Finance, and external partners, ensuring media investments support customer objectives and broader business goals.

Glanbia Performance Nutrition has enjoyed consistent double-digit growth which has been achieved both organically and through acquisition. Today, GPN has approximately $1.2B in revenue and 2,500 employees worldwide. With state-of-the-art production facilities occupying over 500,000 square feet of operating space, GPN is the only sports nutrition company to manufacture and market items in every product category.

As the parent of Glanbia Performance Nutrition, Glanbia Plc is a global performance nutrition and ingredients group with leading market positions in cheese, whey proteins, sports nutrition and micronutrient premixes headquartered in Kilkenny, Ireland. Glanbia Plc has over 6,900 employees in 34 countries worldwide. Its products are sold or distributed in over 130 countries. The company is organized into a number of divisions; Glanbia Performance Nutrition (GPN), Glanbia Nutritionals, Glanbia Ireland and also a number of joint ventures. Revenues for Glanbia plc are approximately $4.1B. For more information visit the company website at: www.glanbia.com

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including staff discounts, generous family leave policy, health & dental plan, competitive salary, 401K. Apply now and make a difference in the world of health and wellness! Glanbia provides a reasonable range of compensation for roles; the salary range for this role is $90,000 - $115,000 plus an annual bonus. This range may not be applicable to other locations and targeted salary is midpoint of range.