Retail Operations Manager

Job Summary

The Retail Operations Manager is responsible for leading and overseeing the overall performance, profitability, and operational efficiency of multiple retail stores within an assigned region.

This role plays a critical part in driving business growth by ensuring strong execution of sales strategies, operational excellence, and consistent customer experience across all outlets. The incumbent will manage Area Managers and Store Managers, ensuring alignment with company objectives, KPI achievement, and high standards of retail execution.

In addition, this role requires strong analytical ability, leadership capability, and strategic thinking to support store expansion, improve operational processes, and drive sustainable business performance.

Job Responsibilities

Sales Performance and KPI Management

• Drive overall sales performance across all assigned stores/region
• Ensure achievement of monthly, quarterly, and annual sales targets
• Monitor and analyze key retail KPIs including sales revenue, conversion rate, average transaction value (ATV), units per transaction (UPT), and store productivity
• Identify underperforming stores and implement corrective action plans
• Develop and execute strategies to improve store performance and profitability
• Track performance trends and provide regular business updates to senior management

Retail Operations Management

• Oversee day-to-day operations of multiple retail stores within the region
• Ensure all stores comply with company policies, SOPs, and operational standards
• Maintain consistent brand standards, customer service quality, and in-store execution
• Conduct regular store visits to assess operational performance, visual merchandising, staff performance, and stock availability
• Ensure effective execution of promotional campaigns and product launches at store level

Leadership and People Management

• Lead, manage, and support Area Managers and Store Managers
• Cascade company objectives and ensure alignment across all retail teams
• Coach and develop managers through performance feedback, training, and mentoring
• Identify high-potential employees and support succession planning
• Manage staff performance issues and ensure proper performance management processes
• Build a strong performance-driven and customer-focused retail culture

Business Strategy and Expansion

• Support and execute store expansion plans within the assigned region
• Participate in new store opening processes including site evaluation, sales forecasting, and operational readiness
• Contribute to regional business planning and forecasting
• Identify growth opportunities and market trends to improve business performance
• Develop strategic initiatives to increase market share and competitiveness

Business Analysis and Reporting

• Analyze sales and operational data to generate actionable business insights
• Prepare and present weekly and monthly performance reports to senior management
• Translate data into strategies for improving sales, staffing, and operations
• Ensure accuracy and consistency of reporting across all stores

Cross-Functional Collaboration

• Work closely with Marketing, Human Resources, Supply Chain, and Finance departments
• Support execution of marketing campaigns and promotional activities at store level
• Ensure adequate staffing, stock availability, and operational readiness
• Provide feedback from retail operations to improve overall business strategy

Marketing and Customer Experience

• Implement marketing and promotional strategies at store level
• Ensure consistent customer service standards across all outlets
• Support initiatives to improve customer satisfaction and loyalty
• Ensure staff are trained to deliver high-quality customer experience

---

Functional Skills and Competencies

• Strong leadership and people management skills
• Strong decision-making and problem-solving ability
• Strong analytical skills with ability to interpret sales and operational data
• Ability to work in a fast-paced and dynamic retail environment
• Strong communication and stakeholder management skills
• Strong project management and multitasking abilities
• Proactive, resourceful, and results-driven mindset
• Ability to work independently and collaboratively

Requirements

• Minimum 5–8 years of experience in retail operations, area management, or regional management
• Proven experience managing multiple stores (preferably 5–20 outlets or more)
• Experience in fashion retail, footwear, chain store retail, or franchising industry preferred
• Strong track record in driving sales performance, KPI achievement, and team leadership
• Experience managing Area Managers / Store Managers preferred