Retail Specialist (North Area)

MAIN PURPOSE

The Retail Specialist is responsible for driving retail sales performance, operational excellence, Beauty Consultant effectiveness, and business growth across assigned territories. The role serves as the key liaison between Shiseido and retail partners, ensuring achievement of commercial objectives, excellence in retail execution, and delivery of a premium customer experience across all assigned counters.

KEY RESPONSIBILITIES

Sales Performance & Business Development

• Drive achievement of retail sales targets and key business KPIs across assigned stores and territories.
• Monitor sales performance, identify opportunities and gaps, and implement action plans to improve results.
• Support and guide Beauty consultants in maximizing sales productivity and customer conversion.
• Work closely with the Sales & Operations Manager on stock planning and replenishment requirements.
• Conduct regular business reviews and store performance analyses.
• Build and maintain strong relationships with retailer management, floor managers, and key stakeholders.
• Identify opportunities for business growth, market share expansion, and productivity improvement.

Retail Operations & People Management

• Manage Beauty Consultants duty rosters, ensuring optimum manpower deployment.
• Monitor attendance, punctuality, productivity, and overall team discipline.
• Drive operational excellence across all assigned counters.
• Ensure counters are well-maintained with sufficient stocks, testers, and promotional materials.
• Conduct regular inventory checks and ensure inventory accuracy.
• Coordinate tester and POSM requirements with relevant stakeholders.
• Support recruitment, onboarding, performance evaluation, and retention of Beauty consultants.
• Ensure compliance with company policies, operational standards, and retail procedures.

Beauty Consultant Performance Management

• Conduct regular store visits and performance coaching sessions with Beauty consultants.
• Provide on-the-job guidance in sales techniques, customer engagement, consultation standards, and retail service excellence.
• Monitor individual and counter productivity and recommend improvement plans where necessary.
• Partner closely with the Field Coach/Education Team to ensure effective implementation of training initiatives and learning programs.
• Identify talent development opportunities and succession potential within the retail team.

Retail Excellence & Visual Merchandising

• Ensure visual merchandising standards are consistently executed across all assigned counters.
• Maintain the latest counter staging, product displays, and promotional visibility according to brand guidelines.
• Monitor fixture conditions and coordinate maintenance requirements where necessary.
• Ensure all promotional launches and marketing campaigns are implemented accurately and on time.

Market Intelligence & Business Insights

• Monitor competitor activities, promotions, new launches, pricing activities, and retailer developments.
• Gather customer feedback and market insights.
• Identify commercial opportunities and recommend initiatives to improve business performance.
• Provide regular field updates and market intelligence reports to management.

Events & Brand Activation

• Support planning and execution of in-store events, promotional activities, and product launches.
• Collaborate with Marketing and retailer partners to ensure successful execution.
• Guide and support Beauty consultants during activations to maximize customer engagement and sales results.
• Monitor and report event performance and business outcomes.

Reporting & Administration

• Prepare monthly sales and operational performance reports.
• Submit event reports, store visit reports, and ad hoc business reports as required.
• Prepare & submit Beauty Consultans commission reports.
• Maintain accurate records of store visits, action plans, inventory checks, and business reviews.

REQUIREMENT

• Diploma or Bachelor's Degree in Business Administration, Marketing, Retail Management, or a related discipline.
• Minimum 3-5 years of experience in beauty, cosmetics, skincare, luxury retail, FMCG, or related industries.
• Experience managing multiple retail locations and field operations.
• Experience in leading, motivating, and developing frontline retail teams.
• Experience working with retailer partners and managing store performance.
• Prestige beauty industry experience is an added advantage.