Retail Store Manager

The Store Manager is responsible for managing the overall store operations, driving sales performance, ensuring operational excellence, maintaining customer service standards, and leading the in-store team. The role requires a dynamic leader with a deep understanding of retail KPIs, people management, inventory control, and local compliance standards. The position is accountable for profitability, store performance, and team engagement.

KEY RESPONSIBILITIES

1. Sales & Business Performance: Drive and achieve monthly, quarterly, and annual sales targets and profit objectives. Monitor store KPIs including sales target, conversion rates, UPT, ATV and footfall trends. Identify opportunities to increase revenue through promotional strategies, upselling, cross-selling. Analyse sales performance data and develop action plans to address shortfalls and maximize growth.
2. Store Operations & Compliance: Ensure smooth day-to-day store operations including opening/closing procedures, cash handling, and administrative duties. Maintain high standards of store appearance, hygiene, safety, and visual merchandising in line with brand guidelines. Implement and enforce company SOPs including cash management, stock handling, refund/exchange policies, and loss prevention. Ensure full compliance with local labor laws, health and safety standards, and government regulations.
3. Team Leadership & Development: Lead, manage, and develop a team of Sales Associates, Senior Sales Associate, and Store In-Charge. Conduct regular performance reviews, one-on-one coaching, and motivational initiatives to drive staff productivity. Oversee staff scheduling, leave planning, and floor coverage to ensure operational continuity. Foster a collaborative and performance-oriented team culture, recognizing high performers and managing underperformance effectively.
4. Customer Experience & Service Quality: Maintain a customer-first culture by ensuring staff deliver consistent, high-quality service. Handle complex customer issues or escalations promptly and professionally. Train the team in product knowledge, upselling techniques, and customer interaction etiquette.
5. Inventory & Merchandising Control: Monitor inventory levels, identify slow-moving or fast-moving items, and take corrective actions. Oversee stock replenishment, stockroom organization, damage reporting, and inter-store transfers. Ensure 100% accuracy in stock counts and coordinate periodic audits, stocktakes, and loss investigations. Work with the merchandising and buying teams to ensure appropriate product mix and availability.
6. Reporting & Administration: Submit timely and accurate sales reports, manpower rosters, expense summaries, and operational checklists. Track key performance data and prepare monthly dashboards. Maintain proper records of store expenses and petty cash. Liaise with HR for staffing requirements, disciplinary actions, and grievances.

Desired Candidate Profile

Diploma or Bachelor s degree. Language Proficiency in English is a must. Specialized Training Customer Service Excellence or Retail Sales Training (Preferred). Minimum Experience Store Manager: Minimum 7-9 years of experience in retail, with 3-5 years in a store leadership role. Strong experience in high-traffic retail environments and team management is essential. Prior experience in fashion retail is preferred. Proven track record in team management, customer service, and retail sales achievement.