Retail Trainee Associate (Only Freshers)

Tata Starbucks Apprentice Program

1. Apprentice Program Summary

An apprenticeship is an on-the-job training program designed to help apprentices develop practical skills and achieve a nationally recognized standard.

The program provides apprentices with hands-on work experience while developing key skills such as:

• Communication skills
• Customer service orientation
• Teamwork and collaboration
• Professionalism
• Work ethics
• Workplace discipline and operational skills

2. Program Framework

Criteria Details

Program Duration 6 Months - 12 Months

Eligibility 10th and 12th Completed 6 Months / Graduate Freshers 12 Months Training Type Paid Apprenticeship with On-the-Job Training Working Hours 9 Hours per Day, including 1-Hour Break Working Days 5 Days per Week Assessment Online Assessment prior to completion of the apprenticeship Certification Government-recognized & Starbucks co-branded certificate upon successful completion

3. Key Responsibilities During On-the-Job Training (OJT)

Customer Service & Store Experience

• Welcome and connect with every customer, creating a warm and welcoming store experience.
• Anticipate customer and store needs by observing the environment and customer cues.
• Appropriately suggest products to customers to enhance their overall experience.
• Demonstrate the Just Say Yes” approach by understanding and addressing customer needs.
• Deliver legendary customer service with a “Customer Comes First” attitude.

Beverage & Food Quality

• Prepare and serve quality beverages, whole bean coffee, and food products consistently.
• Follow all prescribed recipe, quality, and presentation standards.
• Maintain consistency in product quality and customer experience.

Store Operations & Teamwork

• Act with integrity, honesty, and knowledge while promoting the culture, values, and mission of Tata Starbucks.
• Maintain a calm and professional demeanor during periods of high volume or unusual events.
• Follow operational standards and contribute positively to the store team.
• Communicate relevant information to the manager to help the team respond effectively to customer and store needs.
• Contribute towards creating the “Third Place” environment for customers during every shift.

4. Skills Developed Through the Program

Upon completion of the apprenticeship, apprentices will gain practical exposure and develop skills in:

• Customer Service
• Communication
• Teamwork
• Food & Beverage Operations
• Professionalism & Work Ethics
• Store Operations
• Problem Solving
• Customer Engagement
• Workplace Discipline

5. Program Outcome

Successful completion of the apprenticeship will provide apprentices with practical industry experience, professional skills, and a Government-recognized & Starbucks co-branded certificate, helping them build a strong foundation for their future careers in the retail and hospitality industry.