Retail Training Executive

Job Summary

As a hands-on Sales Expert and frontline mentor, this role is critical in driving retail performance and employee development. You will act as a sales role model across store locations—diagnosing operational/sales gaps, demonstrating high-converting sales techniques, and executing field-level training. The role encompasses full end-to-end training management (pre-training logistics, field coaching, and post-training evaluation), while leading operational support and staffing for major Roadshows/Pop-up events.

Key Responsibilities

• Sales Expertise & In-Store Performance Turnaround - Act as an in-store Sales Expert and practitioner, demonstrating advanced selling techniques (e.g., FAB model, objection handling) directly on the retail floor to boost store traffic conversion and average bill depth.

• Conduct regular field visits across scattered store/counter locations to diagnose performance bottlenecks in underperforming doors and provide immediate, actionable feedback.

• Retail Training Delivery - Manage end-to-end training execution for frontline staff, including training schedule planning, venue coordination, and logistical setups.

• Deliver practical retail training covering sales skills, customer service excellence, and coaching skills for store supervisors.

• Utilize diverse methodologies—such as live floor demonstrations, on-the-job coaching, one-on-one feedback, and case sharing—ensuring alignment with HQ service standards.

• Training Evaluation & Sales Performance Tracking - Establish and execute post-training evaluation mechanisms to track behavioral changes and sales progress of coached staff.

• Roadshow Coordination & On-Site Supervision - Lead the operational coordination, manpower planning, and staff scheduling for Roadshows, trade fairs, and Pop-up events.

• Provide real-time coaching and dynamic leadership on-site during event periods to maximize event sales revenue and operational efficiency.

• Retail Operational Support & Market Intelligence - Provide flexible support for frontline retail operations as assigned by management.

• Gather frontline customer insights and competitor dynamics to feed real-time market intelligence directly back to the Sales Team.

Requirements

• 5+ years of proven retail sales experience, with at least 2–3 years in a Senior Sales, Store Manager, Sales Expert, or Retail Training capacity. (Experience in Bedding, Home Living, or Department Store counter operations is highly preferred.）
• Demonstrated track record as a top-performing sales professional with mastery in FAB (Features-Advantages-Benefits) selling, upselling, cross-selling, and handling customer objections.
• Hands-on experience in executing field training, managing logistics, and conducting post-training performance reviews.
• Strong observational skills, high emotional intelligence, and excellent interpersonal communication skills to inspire and coach frontline teams.
• Proven experience in event coordination, floor management, and manpower planning for Roadshows or major promotional campaigns.
• High mobility and adaptability; comfortable working across multiple retail locations and supporting weekend Roadshow projects.