Retention Executive

Job Title: Retention Executive

Location: Gurugram (Work from Office)

Experience: 2–3 years

Industry Preference: D2C / Fashion / E-commerce

About the Role

Our Client Clothing is a fast-growing D2C shapewear brand. We are looking for a Retention Executive to own and scale our lifecycle marketing across WhatsApp, email, and app push. This is a hands-on, high-velocity role for someone who is comfortable running 100+ campaigns a month and turning automation flows into measurable revenue.

Key Responsibilities

• Plan, build, and execute retention campaigns across WhatsApp, email, and app/web push at scale (100+ campaigns/month).
• Set up and optimize automation journeys: welcome flows, abandoned cart, browse abandonment, win-back, post-purchase, and replenishment.
• Manage day-to-day campaign operations on MoEngage, Contlo, BIK, and QuikEngage.
• Build and maintain customer segments based on behavior, purchase history, and lifecycle stage.
• Run A/B tests on creative, copy, timing, and segmentation to improve open, click, and conversion rates.
• Monitor key retention metrics - repeat purchase rate, retention rate, channel revenue, and opt-out rates - and report on performance.
• Coordinate with design and content teams to get campaign assets ready on time.
• Maintain campaign calendars and ensure clean, on-schedule execution.

Required Skills & Qualifications

• 2-3 years of experience in retention, CRM, or lifecycle marketing - preferably in e-commerce or D2C.
• Hands-on experience with retention platforms such as MoEngage, Contlo, BIK, or QuikEngage.
• Proven track record managing high-volume campaigns across WhatsApp, email, and push.
• Strong understanding of segmentation, automation journeys, and channel best practices.
• Comfortable working with data - able to read dashboards and act on metrics.
• Detail-oriented with strong organizational skills; can juggle many campaigns without dropping quality.
• Good communication and coordination skills.

Nice to Have

• Experience in the fashion, innerwear, or shapewear category.
• Familiarity with deliverability best practices for email and WhatsApp.
• Basic knowledge of HTML for email, or Liquid-style personalization.