Retention Marketer

Retention Marketer

Experience: 2-3 Years

Industry: EdTech / Digital Products

Employment Type: Full-Time

About the Role

Were looking for a Retention Marketer with experience in the tech industry who understands the complete customer lifecycle and knows how to improve engagement, retention, and repeat conversions.

Key Responsibilities

• Develop and execute customer retention and lifecycle marketing strategies.
• Build customer journeys across different lifecycle stages.
• Perform customer segmentation based on behavior, engagement, purchase history, and other relevant data.
• Create targeted CRM campaigns through email, WhatsApp, push notifications, etc.
• Identify opportunities to improve activation, engagement, retention, and reactivation.
• Analyze customer behavior and identify churn risks and retention opportunities.
• Work on basic community management and customer engagement initiatives.
• Track and analyze CRM performance and continuously optimize campaigns.
• Use AI tools for customer research, segmentation, content creation, campaign ideation, and automation.

Requirements

• 2–3 years of experience in Retention Marketing, CRM, Lifecycle Marketing, or Growth Marketing.
• Experience in the Tech / SaaS / Digital Products industry preferred.
• Strong understanding of customer lifecycle and retention strategies.
• Good knowledge of customer segmentation and behavioral analysis.
• Experience with CRM campaigns and marketing automation.
• Good communication and copywriting skills.
• Comfortable working with data and customer insights.
• Strong understanding and hands-on experience with AI tools.

Ideal Candidate

Someone who can understand:

Customer Data Segmentation Personalization Engagement Retention

and turn customer behavior into actionable CRM campaigns and retention strategies.