Retention Marketer -D2C

JobTitle: D2C Retention Marketer - Openings 1

Role Overview

Were looking for a D2C Retention Marketer who understands that growth doesnt end at the first order. Your core responsibility will be to increase repeat purchase rate, LTV, and customer engagement using lifecycle marketing channels like WhatsApp, Email, SMS, and CRM automation. This is a hands-on role where you'll be building flows, launching campaigns, analyzing cohorts, and continuously improving retention metrics.

Key Responsibilities

Lifecycle & Retention Marketing

Own and scale customer retention & repeat purchase programs

Design and execute end-to-end lifecycle journeys across:

WhatsApp

Email

SMS

Improve key metrics:

Repeat purchase rate

Customer LT

Revenue from retention channels WhatsApp Marketing (Core Focus) Build and manage WhatsApp automation flows:

Welcome series

Abandoned browse/cart/checkout

Post-purchase journeys

Reorder & replenishment nudges

Run broadcast campaigns with proper segmentation

Optimize copy, timing, frequency & CTA for higher conversions CRM, Data & Cohort Analysis

Work closely with CRM data to:

Segment users based on behavior, purchase frequency & lifecycle stage

Perform cohort analysis to identify drop-offs and opportunities Track and report:

Repeat rate

Engagement metrics

Campaign-level revenue contribution Tools & Automation

Set up and manage workflows using tools like:

Klaviyo (Email & SMS)

WhatsApp chatbots & automation tools

CleverTap / WebEngage

AI chatbots (e.g. Verifast)

CRM platforms

Ensure automation flows are clean, scalable, and conversion-oriented

Skills & Capabilities

Strong understanding of D2C customer lifecycle

Hands-on experience with:

WhatsApp Marketing & Automation

Email & SMS marketing

CRM segmentation & workflows

Ability to think in funnels, cohorts, and retention loops

Comfortable with data not just creatives

Knows how to balance frequency vs fatigue

Tools You Should Have Worked With

Klaviyo

WhatsApp automation / chatbot tools

CleverTap / WebEngage

AI chatbots like Verifast

CRM platforms (any major D2C stack)

Experience & Compensation

Experience: 1+ year in D2C retention / lifecycle marketing

Salary: 4 5 LPA (based on experience & skill depth)

Who Will Thrive in This Role

Youve worked with a D2C brand, not just agencies

You care about repeat orders more than vanity metrics

You enjoy building systems, not just one-off campaigns

You can execute fast and iterate faster