Revenue operations

COMPANY OVERVIEW:
GemPundit.com is a rapidly growing e-commerce platform specializing in loose gemstones and coloured
gemstone jewellery. Over the past decade, our dynamic work culture and talented team have driven our
success. Guided by an experienced management team, we have created an environment where
employees can thrive, learn, and grow.
Our achievements have been recognized by the Gems & Jewellery Export Promotion Council, where we
have earned accolades for the Highest Number of International Clients in the Gems & Jewellery Industry
for the past two years.
Join us on an exciting journey as we expand our domestic and international presence, hiring
outstanding talent across various departments and locations.
Look for us at: https://www.gempundit.com/

Role Summary:

The Head of Growth Marketing & Revenue Operations will own the end-to-end digital revenue engine across paid media, analytics, experimentation, and funnel optimization.

This is a business leadership role reporting directly to the CEO, responsible for:

• Driving revenue growth, ROAS, and contribution margin
• Leading multi-channel paid media strategy
• Building data-driven experimentation culture
• Managing budgets, teams, and agency partnerships
• Creating scalable global acquisition & retention engines

Key Responsibilities
1. Revenue & Growth Ownership

• Own paid revenue targets, ROAS, CAC, and contribution margin across all digital channels.
• Translate business goals into quarterly and annual growth roadmaps.
• Drive predictable, scalable, and profitable customer acquisition globally.

2. Performance Marketing Strategy

• Define and execute full-funnel paid strategy across Google, Meta, YouTube, Display, Shopping, and emerging platforms.
• Lead audience segmentation, keyword strategy, creative testing, and bid optimization.
• Continuously evolve channel mix, attribution models, and budget allocation to maximize ROI.

3. Experimentation, Analytics & CRO

• Establish a rigorous A/B testing and experimentation framework across ads, landing pages, and checkout funnels.
• Build performance dashboards, cohort analysis, and predictive insights for leadership visibility.
• Improve conversion rate, LTV, and retention through data-backed initiatives.

4. Budget & P&L Management

• Own multi-crore monthly marketing budget with strict ROI governance.
• Optimize spend efficiency, scaling strategy, and marginal ROAS.
• Present revenue forecasts and performance reviews to leadership.

5. Team Leadership & Capability Building

• Hire, mentor, and scale a high-performing team.
• Manage agencies, vendors, and technology partners.
• Foster a culture of accountability, experimentation, and continuous learning.

6. Cross-Functional Business Impact

• Partner with Product, Tech, Analytics, Creative, and Sales to improve the full customer journey.
• Influence pricing, merchandising, and retention strategy using marketing insights.
• Support international expansion and new market entry.
  Required Skills:
• Bachelor’s or Master’s degree in Marketing, Business, Analytics, or related field.
• 8-13 years of  experience, including team leadership and revenue ownership, Business & PnL operations.
• Proven track record of scaling e-commerce revenue with strong ROAS and CAC control.
• Deep expertise in Google Ads, Meta Ads, Shopping, attribution, and analytics tools.
• Strong business acumen, P&L mindset, and data-driven decision making.
• Experience in luxury, jewelry, or high-AOV e-commerce is a strong advantage.

Success Metrics

• Revenue growth & ROAS improvement
• CAC reduction & contribution margin expansion
• Conversion rate & LTV improvement
• Scalable global acquisition engine
• High-performing team and experimentation velocity