Revenue Transformation Lead

Job Title: Revenue Transformation Lead

Location: Kuala Lumpur, Malaysia, or Bangalore, India

Reports To: Director, Lead Development APAC

Job Summary

The Revenue Transformation Lead for the Lead Development team is responsible for ensuring the operational excellence, efficiency, and scalability of the Lead Development function. This role partners closely with LDR leadership, Sales Operations, Marketing, and IT teams to optimize processes, tools, reporting, and data integrityenabling LDRs to focus on highquality pipeline creation.

Responsibilities Operational Excellence & Process

• Own and optimize endtoend LDR operational processes (lead routing, assignment, followup SLAs, handoff to Sales).
• Identify inefficiencies, and implement process improvements to increase productivity and pipeline quality.
• Document and maintain clear operating procedures, playbooks, and workflows for the LDR organization.

Tools, Systems & Data

• Serve as the primary operations owner for core LDR tools (e.g., Salesforce, Outreach, Lusha, ZoomInfo, Cognism), and as the main point of contact for essential supporting tools used across teams (e.g., Wrike, Relevance AI)
• Ensure CRM hygiene, data accuracy, and consistent usage across the LDR team.
• Partner with Sales and Marketing Operations, and IT on system enhancements, automation, and integrations.
• Develop actionable targetaccount intelligence by synthesizing firmographics, technographics, buying signals, and organizational structures.

Reporting & Insights

• Build and maintain dashboards and reports on LDR performance, activity, conversion rates, and pipeline contribution.
• Deliver actionable insights to LDR leadership on trends, bottlenecks, and improvement opportunities.
• Support forecasting and capacity planning through data analysis.

Enablement & Support

• Act as the daytoday operational point of contact for LDRs and managers.
• Support onboarding and ongoing enablement from a tools and process perspective.
• Drive adoption of new processes, tools, and best practices through training and change management.

Stakeholder Management

• Partner with Marketing to align on lead definitions, campaign performance, and feedback loops.
• Serve as a trusted advisor to LDR leadership on operational strategy and scaling.

Success Metrics

• Improved LDR productivity and activity efficiency
• SLAs and lead followup compliance
• Data accuracy and CRM adoption
• Conversion rates from lead to qualified opportunity

Required Qualifications

• 58+ years in Sales Operations, Revenue Operations, or LDR/SDR Operations roles, global or regional
• Strong handson experience with CRM systems (e.g., Salesforce), sales engagement tools (e.g., Outreach) and B2B Sales Intelligence platforms (e.g., Zoominfo, Lusha)
• Advanced Excel proficiency required; experience complementing Excel with BI tools (e.g., Salesforce reports, Power BI) preferred
• Proven ability to build reporting, dashboards, and operational insights
• Strong process design, problemsolving, and analytical skills with attention to detail and data accuracy
• Excellent stakeholder management and communication skills

Preferred Qualifications

• Hands-on familiarity with automation and workflow tools (e.g., CRM workflows, marketing automation, or integration tools) to automate lead routing, pipeline management, reporting, and operational processes
• Passion for exploring AI trends and a drive to leverage AI tools to optimize processes

Leadership Competencies

• Highly organized and executionfocused
• Datadriven, with strong business judgment
• Changeagent mindset with the ability to influence without authority
• Customercentric approach focused on enabling seller success