RM- DSA - Emerging

Job Purpose:

The role is responsible for leading branch operations and driving business growth for home loan and mortgage products. It involves achieving sales targets through team management, market development, and strategic partnerships. The position focuses on expanding customer acquisition, ensuring compliance, maintaining portfolio quality, and delivering a superior customer experience across all branch activities.

Key Responsibilities:

Manage overall branch sales operations, including business development, customer service, and compliance.

Drive home loan business growth through direct sourcing, DSA and open-market channels.

Build and maintain strong customer and builder relationships to maximize business value and cross-sell opportunities.

Develop and implement strategies to achieve branch sales targets.

Monitor branch portfolio performance and implement corrective measures.

Ensure adherence to regulatory guidelines, internal policies, and audit requirements.

Collaborate with Operations and Risk teams to streamline loan processes, maintain portfolio quality, and control NPAs.

Oversee collections for acquired portfolios to ensure healthy asset quality.

Track market trends, competitive activities, and customer feedback; recommend strategies to enhance business outcomes.

Execute promotional campaigns, contests, and innovative initiatives to boost customer acquisition.

Skills Required:

Proven ability to lead sales teams and manage branch-level P&L.

Strong business development, networking, negotiation, and influencing skills.

Excellent interpersonal, communication, and problem-solving abilities.

High motivation, self-starter attitude, and bias for action in a high-performance environment.

Strong analytical skills to track performance and drive profitability.

Working knowledge of Excel and sales MIS tools

Educational Qualifications and Experience:

**Prior experience in direct customer acquisition and channel sales; strong local market knowledge and established regional network.

Minimum Graduate**