SaaS Marketing Resource

SaaS Marketing Specialist / Growth Marketer

Job Type: Full-Time, Permanent
Work Mode: Permanent Work From Home
Working Days: Monday to Friday
Weekly Off: Saturday & Sunday
Working Hours: 8 hours per day

About the Role

We are looking for a highly self-driven, AI-native SaaS Marketing professional who can take ownership of marketing initiatives and, most importantly, drive measurable business growth and actual sales.

This is not a traditional social media management role. We are looking for someone who understands how to market a SaaS product, acquire the right customers, experiment with different growth channels, and convert marketing efforts into measurable business results.

The ideal candidate will have prior hands-on experience marketing SaaS products and a proven track record of generating leads, conversions, customers, or revenue through their marketing initiatives.

You should be someone who can work independently, identify opportunities, experiment quickly, use AI extensively, and execute without requiring continuous supervision or hand-holding.

Key Responsibilities

• Develop and execute end-to-end SaaS marketing strategies focused on customer acquisition, lead generation, conversions, and revenue growth.
• Identify and experiment with creative and unconventional growth opportunities ("growth hacking") beyond traditional advertising.
• Manage and optimize Meta advertising campaigns, particularly for Instagram and Facebook, with a focus on measurable acquisition and conversion.
• Explore and utilize platforms such as Reddit and other relevant communities/channels to identify opportunities for customer acquisition and brand awareness.
• Manage and grow the company's social media presence, including content strategy, posting, engagement, and audience development.
• Identify relevant online communities, forums, partnerships, directories, influencers, content channels, and other unconventional avenues that can generate qualified SaaS customers.
• Develop and test different marketing experiments, measure results, and quickly scale strategies that work.
• Work closely with the sales/business team to understand target customers, identify high-value segments, and improve marketing-to-sales conversion.
• Analyze campaign and funnel performance using relevant metrics such as CPL, CAC, conversion rate, ROAS, MQLs, SQLs, customer acquisition, and revenue generated.
• Continuously identify opportunities to improve acquisition funnels, landing pages, messaging, content, and conversion rates.
• Leverage AI tools extensively for research, content creation, campaign ideation, competitor analysis, customer research, automation, experimentation, and productivity.
• Stay updated on emerging SaaS marketing trends, AI-powered marketing techniques, new acquisition channels, and innovative growth strategies.
• Take complete ownership of marketing initiatives from idea execution measurement optimization results.

What We Are Looking For

• Prior experience marketing a SaaS product/company is highly preferred and strongly desirable.
• Demonstrated experience in B2B and/or B2C SaaS marketing, depending on the product/target market handled.
• Strong hands-on experience with Meta Ads (Facebook/Instagram).
• Experience with Reddit Ads or Reddit/community-based marketing is an advantage.
• Experience managing social media profiles and developing social media growth strategies.
• Strong understanding of growth marketing / growth hacking and the ability to find creative customer acquisition opportunities beyond conventional advertising.
• Strong analytical and data-driven approach to marketing.
• Ability to understand the complete customer acquisition funnel and connect marketing activity to actual business outcomes.
• Highly independent and self-motivated should not require day-to-day hand-holding.
• Strong experimentation mindset willing to test, measure, learn, and iterate rapidly.
• AI-native mindset: comfortable using AI tools as an integral part of daily marketing work rather than simply as an occasional productivity tool.
• Excellent understanding of customer psychology, positioning, messaging, and conversion.
• Strong communication and execution skills.

Most Important Requirement – Proven Results

We are particularly interested in candidates who can demonstrate specific, measurable results from their previous marketing work.

During the interview, candidates should be prepared to discuss actual numbers and outcomes from campaigns or marketing initiatives they personally handled, such as:

• Leads generated
• Customers acquired
• Revenue generated
• CAC / CPL achieved
• Conversion rate improvements
• ROAS
• Organic traffic or customer growth
• Social media growth
• Growth achieved through unconventional marketing channels
• Marketing budget managed and corresponding business results

Candidates who can clearly demonstrate what they did, how they did it, and the measurable business results they achieved will be strongly preferred.

Important Note

This role is not suitable for someone who primarily has experience in posting content or managing social media pages without measurable customer acquisition results.

We are looking for a results-oriented SaaS marketer who can independently identify opportunities, execute strategies, experiment with new channels, and demonstrate a clear connection between their marketing efforts and actual business growth.

Google Search Ads

Experience with Google Search Ads is NOT required for this position.
The primary focus is on SaaS growth marketing, Meta/Instagram advertising, social/community marketing, experimentation, and finding innovative customer acquisition channels.

Work From Home Requirements

• This is a permanent work-from-home position.
• Candidate must have their own laptop/computer and reliable internet connection.
• The company will not provide a laptop or internet connection.
• Candidate must be available for an 8-hour work shift.
• Monday to Friday working; Saturday and Sunday are fixed weekly offs.

How to Apply

Interested candidates can share their updated CV through either of the following:

WhatsApp: +91 9958155230
Please WhatsApp your CV only. No calls will be entertained on this number.

Email: [email protected]

Please mention "SaaS Marketing Specialist" in the subject/message while applying.