Sales Administration Officer

The Sales Administration Officer provides comprehensive administrative and operational support to the Sales team, ensuring data accuracy, process efficiency, and seamless execution of sales initiatives through effective coordination with cross-functional departments. The role also supports customer engagement activities by conducting outbound calls, promoting products and services, generating sales leads, maintaining customer databases, and delivering excellent customer service, requiring strong communication skills, a customer-focused mindset, and the ability to achieve performance targets.

Key Responsibilities

Data Management and Administration

• Update and maintain customer records in the CRM system or database to ensure data accuracy and completeness of customer information.

• Prepare call reports, lead tracking reports, and campaign performance summaries.

• Assist in data collection and market research activities.

• Support the Sales team with non‑SAP administrative tasks and internal follow‑ups

• Work closely with Customer Services, Education Services, and Sales to ensure internal alignment

• Assist in identifying opportunities to streamline administrative workflows and reduce rework

Telemarketing Activities

• Conduct outbound telephone calls to prospective and existing customers.
• Introduce and promote company products, services, campaigns, and offers.
• Identify customer needs and create interest in products or services.
• Generate qualified sales leads and appointments for the sales team.
• Follow up with customers regarding inquiries, quotations, promotions, and service updates.

Customer Service

• Handle customer inquiries professionally and promptly.
• Maintain positive customer relationships and deliver excellent customer experience.
• Escalate customer complaints or issues to the appropriate department when necessary.

Marketing Support

• Support promotional campaigns and customer engagement activities.
• Assist in customer surveys, event invitations, and marketing initiatives.
• Coordinate with the sales and marketing teams to achieve campaign objectives.

Job Requirements

• Secondary education or above.

• Diploma in Business Administration, Marketing, Communications, or related disciplines is an advantage.

• Previous experience in telemarketing, customer service, sales support, or call centre operations preferred.

• Fresh graduates with strong communication skills may also be considered.

• Excellent telephone etiquette and communication skills.

• Fluent in Cantonese and English; Mandarin is an advantage.

• Good interpersonal and persuasion skills.

• Proficiency in Microsoft Office applications (Word, Excel, Outlook).

• Good organisational and time management skills.

• Office-based role with regular telephone and computer usage.

• May occasionally require support during promotional campaigns or special events.

Company Background:

Sino United Publishing (Holdings) Limited acquired majority of the local courseware business from Pearson Education Asia Limited to establish United Prime Educational Publishing (HK) Limited.

With a mindset for innovation, United Prime is committed to the development of quality educational products and digital solutions and our portfolio has now been expanded to include English language learning materials and resources. United Prime will continue to strive for excellence to support educators, learners, and parents alike in their respective teaching and learning journeys.

Here is our company's website: www.upephk.com

What we offer:

• medical and dental benefit;

• flexible hybrid working arrangement, subject to mutual agreement;

• 5-day work;

• double pay;

• discretionary bonus