Sales - Admissions Executive

The Admission Counselor is responsible for guiding prospective students through the enrollment journey for online programs. This role involves advising students on program offerings, eligibility, and admissions procedures; managing digital leads; achieving enrollment targets; and collaborating with internal teams to enhance outreach and conversion. The Admission Counselor plays a key role in driving student enrollment growth and delivering a positive applicant experience.

Key Responsibilities:

1. Student Advisory & Counseling:

• Advise prospective students on available online programs, eligibility criteria, fees, and enrollment procedures.
• Assess students’ learning objectives and career goals and recommend suitable courses aligned with their aspirations.

2. Lead Management & Follow-Up:

• Proactively follow up with inquiries and leads generated through marketing campaigns, social media, and digital platforms.
• Manage and prioritize online leads efficiently to maximize conversion rates.

3. Enrollment Planning & Target Achievement:

• Plan and execute enrollment strategies to meet individual and team enrollment targets.
• Monitor personal performance metrics and take corrective actions to achieve assigned goals.

4. CRM & Data Management:

• Maintain accurate and up-to-date records of student interactions, follow-ups, and enrollment status in the CRM system.
• Generate reports on lead status, conversions, and pipeline progress.

5.Relationship Building & Partnerships

• Develop and maintain relationships with prospective students, education agents, and online partners.
• Support outreach initiatives to expand the institution’s digital presence and student base.

6.Digital Outreach & Promotional Activities:

• Participate in webinars, virtual open days, and digital promotional initiatives.
• Support online campaigns and student engagement activities to attract potential students.

7.Student Application & Onboarding Support

• Guide students through application, registration, documentation, and onboarding processes.
• Ensure a smooth and positive enrollment experience for students.

Key Result Areas (KRAs):

KRA 1: Student Engagement & Counseling:

• Advise prospective students on available programs, eligibility criteria, and enrollment procedures.
• Assess students’ learning objectives and recommend suitable courses aligned with their goals.
• Respond promptly to student inquiries via calls, emails, and online platforms.

KRA 2: Enrollment & Conversion:

• Follow up proactively on leads generated through marketing campaigns, social media, and referrals.
• Convert prospective students into enrolled students to meet individual and team targets.
• Maintain accurate records of student interactions and enrollment status in the CRM system.

KRA 3: Relationship Management:

• Build and maintain relationships with prospective students, parents, agents, and online partners.
• Provide guidance and support throughout the application, registration, and onboarding process.

KRA 4: Market & Program Awareness:

• Track trends in the education market, competitor programs, and student preferences.
• Share insights with the admissions and marketing teams to improve outreach strategies.
• Participate in virtual open days, webinars, and promotional initiatives to attract potential students.

KRA 5: Compliance & Reporting:

• Maintain accurate and timely reporting of all student data in line with institutional policies.
• Adhere to UAE labor laws and institute regulations regarding student recruitment and data confidentiality.
• Provide feedback and reports to the Admissions Manager for strategy planning.