Sales Analysis Associate

Sales Analysis Associate

The Sales Analysis Associate plays a key role in supporting commercial performance through accurate sales tracking, data analysis, and insight generation across channels, retail, and distribution. The role provides fact-based visibility of performance versus targets, identifies key business drivers, gaps, and risks, and translates data into actionable recommendations. The role works closely with Sales, Marketing, and Finance to support performance reviews, commercial planning, target tracking, and investment efficiency. It also develops reports, dashboards, and analytical tools that enable timely and informed commercial decision-making.

As the ***Sales Analysis Associate,***you will:

• Lead sales and performance reporting across channels, retail, and distribution, ensuring accurate and timely tracking against targets and plans.
• Prepare and maintain standardized sales performance reports, dashboards, trackers, and management reporting packs.
• Conduct retail, sell-out, channel, distribution, SKU, and product performance analysis to identify opportunities and execution gaps.
• Support Sales teams with fact-based performance insights and analysis for customer and channel discussions.
• Translate annual and quarterly business targets into monthly and weekly performance trajectories through backcasting.
• Conduct gap-to-target analysis across key commercial KPIs, including volume, transactions, distribution, SKU availability, and productivity.
• Monitor leading and lagging indicators and identify early warning signals to proactively flag performance risks.
• Translate analytical findings into clear insights, business implications, and recommended actions.
• Support management and commercial reviews by developing concise performance narratives covering what happened, why it happened, and what to do next.
• Support scenario analysis and backcasting to identify recovery options and alternative execution paths.
• Monitor commercial performance against budget and investment plans.
• Support post-activity reviews to assess the effectiveness and impact of commercial initiatives.
• Partner with Sales and Finance to identify variances, risks, and opportunities to improve commercial investment efficiency.

Requirements:

• University degree in Business, Finance, Statistics, Programming, or a related discipline
• At least 3–5 years of experience in FMCG or a comparable industry
• Experience in Sales Analytics, Retail Analytics, Commercial Planning, Revenue Growth Management, CRM, or Performance Management is preferred
• Strong understanding of sales performance, retail/channel analytics, distribution, volume, productivity, and commercial KPIs.
• Strong analytical and problem-solving skills with the ability to translate data into actionable commercial insights.
• Advanced proficiency in MS Excel, particularly data analysis and reporting.
• Strong working knowledge of Power Query and Power BI.
• Good knowledge of SAP and TME Sales is preferred.
• Strong communication and stakeholder management skills, with the ability to work effectively with Sales, Marketing, and Finance.
• Fluent in English and Cantonese; Mandarin proficiency is an advantage.