SALES ANALYST

Sales Performance Analysis

• Analyse daily, weekly, monthly, and annual sales performance against targets.
• Prepare sales reports, dashboards, and management presentations.
• Track sales by product, brand, SKU, customer, channel, territory, and salesperson.
• Identify sales trends, gaps, opportunities, and areas requiring corrective action.
• Monitor achievement of sales targets, KPIs, and business objectives.

FMCG & Commercial Analysis

• Analyze product movement, SKU performance, distribution, and sales contribution.
• Monitor customer and channel performance across Modern Trade, General Trade, E-commerce, and other relevant channels.
• Analyze promotional campaigns, discounts, trade spending, and promotional effectiveness.
• Support pricing analysis and identify potential margin or revenue opportunities.
• Monitor inventory and sell-in/sell-out data where applicable.
• Provide insights on slow-moving, fast-moving, and underperforming products.

Forecasting & Planning

• Support sales forecasting and demand planning activities.
• Analyze historical sales data and seasonal trends to improve forecasts.
• Assist the sales team in preparing monthly and annual sales plans.
• Monitor forecast versus actual performance and highlight significant variances.

Data Management & Reporting

• Ensure sales data is accurate, complete, and updated on a timely basis.
• Develop and maintain automated reports and dashboards.
• Investigate data discrepancies and coordinate with relevant departments to resolve them.
• Establish consistent reporting formats and sales performance metrics.

Sales Administration

• Manage and process customer and distributor Purchase Orders (POs), verifying quantities, pricing, promotions, delivery dates, and locations while accurately updating sales orders in tracking reports.
• Follow up on pending, amended, or cancelled POs and monitor outstanding orders and backorders to ensure timely fulfilment.
• Coordinate with Warehouse and Logistics to ensure timely deliveries, monitor shipment status, and follow up on delayed or incomplete orders. Manage urgent and special delivery arrangements while maintaining accurate records of deliveries, returns, and replacements.
• Act as the administrative contact for customers and distributors, responding to enquiries on orders, delivery status, product availability, pricing, and documentation while maintaining accurate records.
• Escalate customer complaints and operational issues to the relevant departments for timely resolution.
• Ensure all documents are properly filed, organized, and easily traceable in accordance with company SOPs and Finance requirements.
• Manage and maintain accurate records of Purchase Orders, Sales Orders, Delivery Orders, Invoices, Credit Notes, Distributor Claims, TE Documents, and Customer Agreements.
• Provide administrative support to the Manager and Sales team.

Business Support

• Provide actionable insights to Sales, Marketing, Finance, Supply Chain, and Management.
• Support sales meetings with relevant analysis and performance updates.
• Conduct ad-hoc analysis to support commercial and business decisions.
• Assist in evaluating new products, customers, territories, and sales initiatives.
• Maintain confidentiality of sensitive sales data and information.
• Assist in sales meetings, roadshows, exhibitions, and promotional activities when required.
• Carry out duties in complying to Company’s Food Safety System, Company’s Environment Guidelines, Company’s Health and Safety Guidelines, Company’s Policy and Procedures, etc. by maintaining, evaluating and continuous improvement.
• Perform task and work requirement as and when required and assigned by superior.