Sales Analyst

Job Summary

The Sales Analyst is responsible for supporting the sales organization through data analysis, reporting, performance tracking, system administration, and business insights generation. This role plays a critical part in enhancing sales efficiency, monitoring key business metrics, managing sales systems, and providing analytical support for strategic decision-making.

Key Responsibilities

Sales Reporting & Performance Monitoring

• Prepare and distribute daily, weekly, monthly, and Year-to-Date (YTD) sales reports.
• Monitor and analyze sales performance by product, salesperson, distributor partner (DP), customer, and channel.
• Track inventory levels and sales trends to support demand planning and stock management.
• Generate ad-hoc reports and dashboards to support management decision-making.
• Regularly monitor, update, and track sales targets, achievements, and performance gaps.

Data Management & System Maintenance

• Maintain accurate customer master data, item master files, and sales-related databases.
• Update customer information, trade classifications, and relevant records in company systems.
• Ensure data integrity, accuracy, and consistency across sales and reporting platforms.
• Support continuous improvement of reporting processes and data management practices.

Business Analysis & Insights

• Conduct New Product Development (NPD) performance analysis and post-launch evaluations.
• Analyze promotional activities, trade campaigns, and sales initiatives to measure effectiveness.
• Perform ROI analysis and other business performance assessments to identify growth opportunities and improve profitability.
• Provide actionable insights and recommendations based on market and sales data.

Trade & Claims Management

• Track, reconcile, and summarize trade claims, margin-sharing claims, and Return-To-Distributor (RTD) claims.
• Prepare and process claim documentation accurately and within required timelines.
• Maintain records of trade offers, promotional agreements, and customer rebate programs.
• Collaborate with finance and sales teams to ensure accurate claim validation and settlement.

Sales Operations Support

• Update and maintain Modern Trade (MT) and General Trade (GT) trade offers and pricing information.
• Administer customer segmentation and classification frameworks.
• Support sales operations by ensuring timely and accurate reporting of commercial activities.

Systems Administration & User Support

• Manage and maintain the Distribution Management System (DMS) and related sales applications.
• Administer company-issued tablets, SIM cards, and system access for sales personnel.
• Provide Excel and business system training to users to improve productivity and reporting accuracy.
• Coordinate and support troubleshooting for laptops, software applications, and sales technology tools.
• Serve as the primary point of contact for sales system issues and user support requests.

Continuous Improvement

• Identify opportunities to automate reports, streamline processes, and enhance data visualization.
• Support cross-functional projects and business initiatives through analytical and operational expertise.
• Undertake additional assignments and ad-hoc analyses as required by management.

Preferred Qualifications

• Bachelor's Degree in Business Administration, Statistics, Data Analytics, Marketing, Finance, or a related field.
• 2-5 years of experience in Sales Analysis, Business Analysis, Sales Operations, or a similar role.
• Advanced proficiency in Microsoft Excel (Pivot Tables, Power Query, Power Pivot, Dashboarding).
• Experience with ERP, DMS, CRM, or Business Intelligence tools (Power BI, Tableau, etc.) is an advantage.
• Strong analytical, problem-solving, and data interpretation skills.
• Excellent attention to detail, organizational, and communication skills.
• Ability to manage multiple priorities and work effectively in a fast-paced environment.

Key Success Indicators (KPIs)

• Accuracy and timeliness of sales reports.
• Quality and reliability of sales data and system records.
• Effectiveness of performance analysis and business recommendations.
• Timely processing of trade and margin-sharing claims.
• User satisfaction and system support responsiveness.
• Continuous improvement and automation of reporting processes.