Sales Analyst - GTM (Field & Backend Support)

Position: Sales Analyst GTM (Field & Back-end Support)

Location: Delhi (HQ)

Experience: 3+ Years

Industry Preference: FMCG (Preferably Food Manufacturing)

About the Role:

We are looking for a highly analytical Sales Analyst GTM who can work with large datasets, generate meaningful insights, and support the sales leadership team with data-driven decision making. The role requires strong expertise in data analysis, dashboard creation, reporting, and automation of sales reporting processes to improve efficiency, accuracy, and speed of reporting.

Key Responsibilities:

• Analyze large sales datasets to identify trends, opportunities, and performance gaps across channels and regions.
• Create and maintain automated dashboards and reports for leadership and management review.
• Work extensively on automation of sales reporting processes to reduce manual effort and improve efficiency.
• Develop data-driven reporting tools, templates, and automation systems for recurring sales reports.
• Convert complex datasets into clear insights and management presentations (Excel / PowerPoint).
• Monitor sales KPIs and KRAs of teams across the GTM structure.
• Generate daily, weekly, monthly, and ad-hoc reports as required by management.
• Ensure data accuracy, consistency, and reliability across all reporting systems.
• Work closely with sales leadership, finance, and cross-functional teams to support strategic decision-making.
• Visit to field is mandatory.

Key Skills & Competencies:

• Strong expertise in Advanced Excel (Pivot Tables, Power Query, Data Modelling, Dashboard Creation).
• MS Access is mandatory for database management and reporting.
• Knowledge of programming languages for data handling and automation (such as SQL, Python, VBA, or similar tools).
• Experience in automation of reporting processes.
• Strong analytical and problem-solving skills.
• Excellent PowerPoint presentation skills.
• Ability to translate complex datasets into actionable business insights.
• High attention to detail and data accuracy.
• Ability to manage multiple reports and tight timelines.

Preferred Candidate Profile:

• 3+ years of experience in Sales Analytics / Business Analytics roles.
• Experience in FMCG industry (preferably food manufacturing).
• Strong understanding of GTM sales structures, KRAs, and reporting frameworks.
• Comfortable handling large datasets and building automated reporting systems.