Sales and Account Lead

Join Us in Elevating the Gold Coast’s Business Events Experience!

About Us:

Experience Gold Coast (EGC) is a single, unified organisation that brings together HOTA (Home of the Arts), Destination Gold Coast, Study Gold Coast and Major Events Gold Coast. Formed in 2023, EGC plays a central role in driving the growth of the city’s visitor economy. EGC plays a pivotal role in supercharging outcomes across tourism, events, arts & culture and education, with a clear objective of positioning the Gold Coast as the lifestyle capital of Australia.

About the Role:

We're looking for a proactive Sales and Account Lead to join our high-performing Business Events team. In this role, you’ll drive new business and strengthen client relationships to position the Gold Coast as a premier business events destination.

You will generate and convert leads across key industry segments while managing strategic accounts to maximise long-term value. The role also involves hosting site inspections and famils, and attending tradeshows and sales missions, with some evening, weekend, and national/international travel required.

What You’ll Do:

• Identify, develop and convert new business opportunities across targeted industry sectors.
• Build and implement commercial strategies to drive lead generation and conversion.
• Manage and grow key client accounts to maximise customer lifetime value.
• Prepare compelling destination proposals and bid submissions to secure business events.
• Collaborate with internal teams to deliver seamless client experiences and strong event outcomes.
• Represent Experience Gold Coast at tradeshows, sales missions, and industry events.
• Host site inspections, famils and stakeholder engagements to showcase the destination.
• Maintain accurate CRM records (including Simpleview) and track sales activity and performance.
• Monitor market trends and provide insights to inform sales strategies and reporting.

What You’ll Bring:

• 3+ years’ experience in sales, ideally within the tourism or business events industry.
• Demonstrated success in new business development and account management.
• Strong understanding of the business events distribution system and sales lifecycle.
• Experience in developing commercial strategies and driving measurable outcomes.
• Proven ability to build and maintain strong stakeholder and client relationships.
• Excellent communication, negotiation and presentation skills.
• Strong organisational skills with the ability to manage multiple priorities and meet deadlines.
• Experience with CRM systems (Simpleview highly regarded) and reporting tools.
• Proficiency in Microsoft Office, particularly PowerPoint and Excel.
• A proactive, results-driven mindset aligned to Experience Gold Coast’s values and culture.

Why You'll Love Working With Us

• Be Part of the Action: Work at the heart of the Gold Coast’s thriving arts and culture scene, where creativity and community come together.
• Exclusive Discounts: Enjoy discounts at all Food and Beverage outlets across the HOTA precinct, plus discounted tickets to cinema screenings, events, and activities.
• Empowerment Time: Take four paid days per year dedicated to personal growth and wellbeing.
• Paid Parental Leave: We support our team members with paid leave during this important life stage.
• Wellbeing Support: Access Sonder, our comprehensive team member care and wellbeing service.
• Professional Development: Unlock learning opportunities through our Learning Lab, offering up to 1,000 courses to help you grow and thrive.

Join us in creating unforgettable experiences at Experience Gold Coast!

How to Apply

If you’re a driven sales professional who is passionate about securing new business and building strong client relationships, we’d love to hear from you.

To apply, please submit a brief cover letter along with your resume.

Experience Gold Coast values diversity and inclusion. We are dedicated to providing equitable employment opportunities and welcome applications from individuals of all cultures, genders, ages, Australia’s First Nations Peoples, LGBTIQ+ communities, and people with disabilities.