Sales & Application Engineer

Position: Sales & Application Engineer
Location: Bangalore, Karnataka

Role Overview:
The position will be responsible for sales and business development activities for solid carbide cutting tools across Karnataka. The role requires strong technical knowledge, customer-facing experience, application understanding, and proven dealer/channel development experience. The position is Bangalore-based with extensive travel across Karnataka.

Key Responsibilities:

• Achieve monthly and annual sales targets for solid carbide tools.
• Identify and develop customers across machining, automotive, aerospace, die-mould and job-shop segments.
• Conduct plant visits, understand machining applications and recommend suitable tooling solutions.
• Provide first-level technical support related to tool selection, machining parameters and troubleshooting.
• Conduct product demonstrations, trials and customer training.
• Coordinate with the internal application team for advanced trials and tool performance validation.
• Build, manage and expand the dealer network across Karnataka.
• Train dealers on product features, applications and sales pitches.
• Monitor dealer performance and secondary sales.
• Develop relationships with production heads, machinists and purchase teams.
• Handle customer complaints, technical issues and commercial follow-ups.
• Prepare MIS, sales forecasts and visit reports.
• Gather competitor, pricing and market intelligence.

Mandatory Requirements:

• years of experience specifically in solid carbide or cutting tools sales.
• Strong technical understanding of machining and solid carbide tooling.
• Experience in business development and dealer/channel management.
• Good communication and interpersonal skills.
• Strong technical aptitude and problem-solving ability.
• Target-oriented and self-motivated.
• Willingness to travel extensively across Karnataka.
• Diploma/Degree in Mechanical or Production Engineering is preferred.