Sales & Application Engineer

1. Key ResponsibilitiesA. Sales & Business Development

• Identify and develop new customers in the cutting tools, automotive, engineering, and manufacturing industries.
• Visit customers regularly to generate enquiries and develop business relationships.
• Promote carbide cutting tools, indexable tools, solid carbide tools, and other company products.
• Prepare quotations, follow up on enquiries, negotiate commercial terms, and convert enquiries into orders.
• Achieve monthly and annual sales targets.
• Develop new markets and maintain relationships with existing customers.
• Monitor competitor products, pricing, and market trends.
• Follow up on outstanding payments in coordination with the accounts department.

2. Technical Application Support

• Understand customer machining requirements, drawings, components, and production processes.
• Recommend suitable cutting tools and machining solutions based on the application.
• Support customers in tool selection, cutting parameters, and machining process improvement.
• Conduct tool trials and demonstrate product performance at customer sites.
• Assist customers in improving tool life, productivity, surface finish, and machining efficiency.
• Troubleshoot machining issues such as tool wear, tool breakage, vibration, and poor surface finish.
• Coordinate with the technical and production teams to resolve application-related problems.

3. Customer Relationship Management

• Maintain regular communication with customers and provide timely technical support.
• Collect customer feedback and identify opportunities for repeat business.
• Prepare customer visit reports, sales reports, and application trial reports.
• Ensure prompt follow-up on customer complaints and technical queries.
• Build long-term customer relationships to improve customer satisfaction and retention.

4. Internal Coordination

• Coordinate with the Design, Production, Quality, PPC, and Dispatch departments.
• Follow up on customer orders, delivery schedules, and product availability.
• Share customer requirements and market feedback with the management team.
• Maintain accurate records of enquiries, quotations, orders, and customer visits in the CRM or company reporting system.

5. Educational Qualification

• Diploma / BE / B.Tech in Mechanical Engineering, Production Engineering, or a related discipline.
• ITI with relevant cutting-tool industry experience may also be considered.

6. Experience

• 1–5 years of experience in sales, application engineering, or technical marketing in the cutting tools or machine tool industry.
• Experience with CNC machining, carbide cutting tools, indexable tools, or precision machining will be preferred.
• Freshers with strong technical knowledge and good communication skills may also be considered.

7. Technical Skills

• Knowledge of CNC turning, milling, drilling, and machining operations.
• Understanding of carbide tools, indexable inserts, tool holders, and cutting tool applications.
• Basic knowledge of cutting speed, feed rate, depth of cut, and tool life.
• Ability to read engineering drawings and understand component specifications.
• Knowledge of machining troubleshooting and tool performance evaluation.
• Basic computer skills, including MS Excel, Word, and PowerPoint.

8. Required Competencies

• Good communication and negotiation skills.
• Strong customer-handling and relationship-building abilities.
• Technical problem-solving and analytical skills.
• Willingness to travel for customer visits and business development.
• Target-oriented approach and self-motivation.
• Good presentation, reporting, and coordination skills.

9. Key Performance Indicators (KPIs)

• Achievement of monthly and annual sales targets.
• Number of new customers developed.
• Number of customer visits and technical demonstrations completed.
• Conversion rate of enquiries into orders.
• Revenue growth and repeat business.
• Successful tool trials and application improvements.
• Customer satisfaction and complaint resolution.
• Collection follow-up and timely submission of sales reports.

10. Job Requirements

• Willingness to travel to customer locations as required.
• Valid driving licence and two-wheeler/four-wheeler availability, if required for the role.
• Ability to work independently and coordinate with cross-functional teams.

Approved By: ____________________

Pay: ₹250,000.00 - ₹550,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Leave encashment
• Life insurance
• Paid sick time
• Provident Fund

Work Location: In person