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Sales & Application Engineer

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Onsite

Sales & Application Engineer

Start Up Africa

Sales & Application Engineer

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Sales OpsCommunication CampaignCRMMarket Research

4 days ago

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Important information


Contract type:

Permanent

Location:

Lagos, Nigeria

Work mode:

Onsite

Published on:

22 October 2026

What they need


WORKPEDIA JOB ALERT

JOB TITLE: SALES/APPLICATION ENGINEER

Locations: Sango, Ikorodu & Ikeja, Lagos
Salary: ₦200,000 Monthly
Work Type: Full-Time

JOB SUMMARY

A reputable industrial engineering and MRO solutions provider serving the manufacturing and industrial sectors is seeking a technically competent, customer-focused, and results-driven Sales/Application Engineer to promote its brands, products, and services. The company specialises in supplying industrial machinery, spare and replacement parts, and providing value-added technical services to meet clients' operational needs.

The successful candidate will be responsible for interpreting technical specifications, identifying customer requirements, recommending appropriate industrial products and solutions, and providing technical support throughout the sales process. The role requires a strong combination of technical knowledge, sales expertise, and relationship management skills to develop new business opportunities, maintain existing customer relationships, and achieve sales targets.

ROLES AND RESPONSIBILITIES

  • Arrange product demonstrations and trial installations to showcase the company's products and services to prospective customers.
  • Collaborate with the sales team to understand customer requirements, promote company products, and provide technical sales support.
  • Handle customer requests for quotations by reviewing specifications, preparing cost estimates and pricing proposals, submitting quotations, processing orders, and following up to close sales.
  • Conduct market research to develop sales plans, introduce products into new markets, and prepare sales or service contracts for new and existing products.
  • Stay informed about industry news, market trends, competitors' products and services, emerging technologies, and developments in the company's product lines.
  • Prepare and deliver technical presentations explaining product features, specifications, benefits, and applications to existing and prospective customers.
  • Recommend suitable materials, machinery, and equipment that can reduce operational costs, improve efficiency, or increase production.
  • Evaluate marketing campaigns, monitor competitor activities, document account activities, generate reports, and maintain accurate records of business transactions with customers and suppliers.
  • Research and identify potential customers, new markets, and business opportunities through market research, customer surveys, and other marketing initiatives.
  • Prepare technical documentation and product information to support sales activities and customer understanding.
  • Attend trade shows, exhibitions, seminars, and industry events to promote products and learn about industry developments.
  • Visit prospective customers at commercial and industrial establishments to present product samples and catalogues and explain pricing, availability, specifications, and competitive advantages.
  • Provide technical and non-technical support to customers and colleagues regarding the use, operation, troubleshooting, and maintenance of equipment and other company products.
  • Identify cost-saving opportunities and implement strategies that contribute to the company's savings and operational efficiency targets.
  • Ensure the proper use, care, and maintenance of company property, equipment, and other assigned resources.

REQUIREMENTS

  • Bachelor's degree or HND in Engineering or a related technical field.
  • Minimum of 2 years' experience in a similar position, preferably in technical sales, application engineering, industrial equipment, or a related field.
  • Strong understanding of industrial machinery, spare parts, equipment, and technical product specifications.
  • Excellent sales, negotiation, presentation, and customer relationship management skills.
  • Ability to interpret technical specifications and recommend suitable solutions to customers.
  • Strong research, analytical, problem-solving, and report-writing skills.
  • Ability to identify new business opportunities and work towards sales targets.
  • Proficiency in preparing quotations, pricing proposals, technical documentation, and sales reports.
  • Good communication and interpersonal skills.
  • Ability to work independently and collaboratively with sales and technical teams.
  • High level of professionalism, integrity, and customer service orientation.

HOW TO APPLY

Interested and qualified candidates should submit their CV via WhatsApp to 08104862234, using Sales/Application Engineer as the Application Title.

Pay: ₦180,000.00 - ₦200,000.00 per month

Work Location: In person

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