Sales & Application Engineer

Who We Are

Truwater Cooling Towers Sdn Bhd is a trusted Malaysian leader in cooling tower technology, supporting critical industries from manufacturing and energy to chemicals and heavy processing. Our solutions ensure operational efficiency through engineered systems and life extension services such as Replacement, Refurbishment, and Retrofitting (3R). With a solid presence in both new-build and brownfield markets, we’re driven by technical excellence and strong customer partnerships.

The Role

We are seeking a Sales & Application Engineer to spearhead growth in the Industrial & Production (I&P) or Packaged (HVAC) sector. The ideal candidate will be a technically competent go-getter who thrives in the field and is eager to build new client relationships across various industrial sectors. You’ll be responsible for identifying opportunities for both new cooling tower installations and 3R solutions by engaging directly with plant engineers, facility managers, and OEM contractors. This role requires equal parts technical insight and sales drive perfect for someone who enjoys solving real-world engineering problems with commercial impact.

Key Responsibilities

• Actively identify and pursue new sales opportunities within the I&P or HVAC sector.
• Build a pipeline of prospective clients through cold-calls, networking, site visits, and referrals.
• Serve as the primary contact for all industrial cooling tower enquiries and technical discussions.
• Conduct detailed site assessments to evaluate existing systems and recommend performance-enhancing solutions.
• Promote Truwater’s 3R services (Replacement, Refurbishment, Retrofitting) to extend equipment lifecycle and improve efficiency.
• Develop customized solutions in coordination with internal engineering, design, and service teams.
• Prepare technical proposals, quotations, and documents for tender or direct negotiation.
• Support project delivery and ensure customer satisfaction throughout the project lifecycle.
• Maintain strong relationships with key clients, following up on service contracts, warranties, and performance commitments.
• Attend trade exhibitions, industry seminars, and site briefings to expand brand visibility and sales reach.
• Carry out additional tasks as directed by superior or management.

What We’re Looking For

• Proven ability to engage industrial clients and manage long-term technical sales cycles.
• Outgoing personality with strong interpersonal and problem-solving skills.
• Fluent in English, Malay, and Mandarin to serve Mandarin-speaking customers (spoken and written).
• Able to explain technical concepts to clients of varied backgrounds.
• Independent, analytical, and comfortable working in fast-paced environments.
• Willingness to travel frequently across Malaysia; own transport required.
• Experience in application engineering or related industries such as HVAC, I&P, coil systems, or mechanical plant services is an added advantage.

What We Offer

• Comprehensive Leave Benefits: Annual, Medical, Hospitalization, Maternity, Paternity, Exam, Birthday, and observed all Public Holidays based on working location (Selangor or Kuala Lumpur)

• Insurance Coverage: Group Hospitalization & Surgical, Term Life Insurance

• Statutory Contributions: EPF, SOCSO, EIS

• Rewards & Recognition: Bonus, Increment, Promotion (based on performance)

• Medical Benefits: Check-ups, Claims (Medical, Dental, Optical), Mileage Reimbursement

• Allowances: Transportation, Subsistence, Travelling

• Learning & Growth: Internal and External Training Opportunities

• Work Culture & Welfare:

  • Monthly Birthday Celebrations
  • Sports & Festival Activities
  • Team Building, Annual Company Events
  • Company Apparel (Polo-T, Uniform, Jacket)
  • Pantry Essentials (Microwave, Fridge, Coffee Machine, Snacks)
  • Recreational Corner (Pool Table, Foosball)