Sales and Application Representative_MED OPT

The Sales and Application Representative is responsible for driving sales growth and delivering high-quality clinical application support for ZEISS Meditec products within assigned territory. This role combines commercial execution with technical and clinical expertise to ensure successful product adoption, customer satisfaction, and long-term business growth.

Main Tasks

• Sales & Business Development

• Achieve assigned sales targets and business objectives for the product portfolio.

• Develop and execute territory business plans to maximize sales opportunities.

Identify, qualify, and develop new business opportunities within hospitals, clinics, and healthcare institutions.

• Build and maintain strong relationships with ophthalmologists, surgeons, optometrists, purchasing departments, and key decision-makers.

• Conduct product presentations, demonstrations, and commercial negotiations.

• Manage the sales pipeline, forecasts, quotations, and CRM activities.

• Support tender projects and capital equipment sales processes.

• Monitor competitor activities and market trends to identify growth opportunities.

• Clinical Application & Product Support

• Deliver product demonstrations and hands-on clinical application support during the sales process.

• Conduct product installation training and onboarding for customers.

• Provide ongoing clinical education and workflow optimization to maximize product utilization.

• Support customers with application-related troubleshooting in collaboration with the Service team.

• Collect customer feedback and communicate market insights to Product Management and Marketing.

• Ensure customers achieve a positive user experience and successful clinical adoption.

• Marketing & Education Support

• Support workshops, product launches, seminars, congresses, and customer events.

• Assist in developing local reference sites and Key Opinion Leader (KOL) relationships.

• Collaborate with Marketing on promotional activities and educational programs.

Represent ZEISS at exhibitions and scientific meetings.

• Cross-functional Collaboration

• Work closely with Service Engineers to ensure successful installation and customer support.

• Collaborate with Marketing, Product Management, Finance, sales operation. Logistics.

• Ensure compliance with ZEISS quality standards, regulatory requirements, and company policies.

• Provide regular business updates and sales reports to management.