SALES & APPLICATION SPECIALIST

About the role

United Italian Trading (M) Sdn Bhd is seeking a Sales & Application Specialist (Immunohaematology & Liver Diagnostics) to join our healthcare and medical sales team. This is a full-time position based in Petaling Jaya, Selangor.

In this role, you will support the GM-Sales & Marketing Manager in driving sales growth while providing expert clinical and technical support for our Immunohaematology and liver diagnostic product portfolio, including ultrasound-based liver elastography system.

You will combine commercial expertise with application knowledge to identify business opportunities, manage customer relationships, and support the successful implementation of laboratory diagnostic solutions. This position plays a key role in expanding our presence within hospitals, blood banks and clinical laboratories and relevant liver health screening programmes.

Key responsibilities

Sales & Business Development

1. Identify and develop new business opportunities within hospitals, blood banks, and diagnostic laboratories, specialist clinics and liver health screening programmes.
2. Promote and develop sales for the company's Immunohaematology and liver diagnostic portfolio, including liver elastography systems.
3. Build and maintain strong relationships with laboratory managers, pathologists, clinicians, hepatologists, gastroenterologists, procurement teams, and key decision-makers.
4. Manage the complete sales cycle, including prospecting, quotation, tender participation, negotiation, and closing.
5. Develop strategic territory plans and monitor competitor activities and market trends.
6. Achieve assigned sales targets and drive reagent and consumable utilisation within existing customer accounts.
7. Maintain accurate customer records, sales activities and application reports
8. Gather customer feedback and market intelligence to support product improvement and business strategy.

Application & Technical Support

1. Conduct product presentations, demonstrations, evaluations, and instrument trials for customers.
2. Assess customer workflow and recommend suitable Blood Bank and liver diagnostic solutions based on operational and clinical requirements.
3. Coordinate analyser installation and equipment installation with internal technical teams and ensure successful implementation.
4. Deliver comprehensive user training covering instrument operation, maintenance, software usage, and relevant clinical or laboratory workflows.
5. Provide first-line application support by diagnosing and resolving assay, reagent, and application-related issues, either remotely or on-site.
6. Assist customers in integrating analysers and diagnostic systems into their existing workflows and standard operating procedures.
7. Prepare and provide clinical, technical and application documentation for hospital tenders and product proposals.
8. Support customers throughout implementation to ensure high customer satisfaction and optimal product utilisation.
9. Act as the primary application contact for customers regarding product performance, application and clinical enquiries.
10. Support demonstrations, clinical presentations, screening activities and customer education relating to liver stiffness and fatty liver assessment.

What we're looking for

1. Proven experience in medical device, diagnostics, healthcare, or pharmaceutical sales.
2. Strong knowledge of Blood Bank, Immunohaematology, Transfusion Medicine, clinical laboratory operations or related diagnostic fields.
3. Experience or exposure to liver diagnostics, elastography, ultrasound-based diagnostic systems or hepatology-related products will be an added advantage.
4. Excellent presentation, communication, and interpersonal skills.
5. Ability to explain technical and clinical concepts clearly to healthcare professionals.
6. Strong relationship-building and account management skills.
7. Self-motivated, organised, and results-oriented.
8. Good problem-solving and analytical abilities.
9. Proficient in Microsoft Office and CRM systems.
10. Willing to travel within Malaysia.
11. Good command of English and Bahasa Malaysia. Proficiency in Mandarin will be an added advantage.

Minimum Educational Qualifications

• Bachelor's degree or professional qualification in Biomedical Science, Medical Laboratory Technology, or a related Life Sciences or another relevant healthcare discipline.
• Minimum 2 to 3 years of hands-on experience working in a clinical blood bank laboratory, diagnostic environment or commercial application/sales role.