Sales and Business Development Associate

We are seeking a results-driven SEO and Digital Marketing Expert with strong experience in resolving Google Search Console (GSC) errors, interpreting and acting upon data-driven insights, and enhancing both on-page and off-page SEO. The ideal candidate should also have experience setting up Google Analytics, defining goals and events tailored to business objectives, and managing paid campaigns across Google and social media platforms. This role requires a strategic thinker who can analyze the online presence of our business and optimize it effectively across multiple platforms.

Key Responsibilities:

• Google Search Console (GSC) Management:
• Identify and resolve errors under page indexing, linking tabs, and other GSC reports.
• Monitor and manage crawl issues, sitemap submissions, and mobile usability errors.
• Data-Driven SEO Decision-Making:
• Analyze GSC and Google Analytics reports to identify trends, opportunities, and areas for improvement.
• Implement corrective measures and strategies based on data insights.
• Google Analytics and Event Tracking:
• Set up and configure Google Analytics for accurate tracking of website performance.
• Define and implement goals, events, and custom tracking based on business objectives.
• On-Page SEO Optimization:
• Conduct content audits to ensure alignment with SEO best practices.
• Optimize meta tags, headers, alt attributes, internal linking, and content for target keywords.
• Ensure content quality and relevance align with Google s E-E-A-T (Experience, Expertise, Authority, and Trust) guidelines.
• Off-Page SEO and Niche-Specific Strategies:
• Create and execute a link-building strategy, including outreach and guest posting.
• Submit websites to niche-specific third-party directories and platforms (e.g., Clutch for IT businesses).
• Leverage partnerships and collaborations to improve domain authority.
• Digital Advertising Management (Google and Social Media Ads):
• Plan, execute, and manage paid campaigns across Google Ads and social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Optimize ad performance by analyzing campaign data and making data-driven adjustments.
• Set up conversion tracking and ensure alignment with overall business objectives.
• SEO and Ad Performance Monitoring:
• Regularly track and report on SEO and ad campaign performance metrics (traffic, rankings, CTR, conversions).
• Provide insights and recommendations for ongoing improvements.

Qualifications:

• Proven experience as an SEO Expert or Digital Marketing Specialist.
• In-depth knowledge of Google Search Console, Google Analytics (GA4 preferred), and SEO tools like SEMrush, Ahrefs, or Moz.
• Strong expertise in on-page and off-page SEO strategies.
• Experience with managing Google Ads and social media ad campaigns.
• Familiarity with website platforms like WordPress, Shopify, or others.
• Understanding of web development basics (HTML, CSS) for SEO purposes.
• Excellent analytical skills and attention to detail.