SALES & BUSINESS DEVELOPMENT EXECUTIVE

About the Role

We are looking for an energetic, ambitious and results-driven Sales & Business Development Executive to join our growing technology business.

This role is suitable for someone who enjoys developing new markets, meeting business owners, generating opportunities and building long-term customer relationships.

You will play an important role in expanding our POS and F&B technology solutions across restaurants, cafés, beverage outlets, retail/F&B operators and growing multi-outlet businesses.

We are looking for someone who is willing to explore, hungry for sales, comfortable approaching new customers and motivated to build a market—not simply wait for incoming leads.

Key Responsibilities

●Develop new merchant opportunities through cold calling, networking, referrals, digital leads and field prospecting

●Identify and approach restaurants, cafés, beverage outlets and other potential F&B merchants

●Conduct professional POS product presentations and demonstrations

●Understand merchant operational challenges and recommend suitable solutions

●Manage the full sales cycle from lead generation → qualification → demonstration → proposal → negotiation → closing

●Build and maintain a healthy merchant sales pipeline

●Follow up actively with prospects and convert opportunities into paying merchants

●Develop relationships with resellers, business partners and referral partners

●Explore new sales channels and partnership opportunities

●Work closely with Operations and Implementation teams to ensure smooth merchant onboarding and go-live

●Maintain strong relationships with merchants after sales handover

●Gather market and merchant feedback for management and product teams

●Monitor competitor and market developments within the POS/F&B technology industry

●Achieve agreed monthly sales, merchant acquisition and business development KPIs

●Maintain accurate sales pipeline, activity and conversion reporting to management

Requirements

●3–4 years of experience in Sales, Business Development, Account Management or a related commercial role

●Diploma/Degree in Business, Marketing, IT or related field is preferred

●Experience in POS, SaaS, software, payment, fintech, F&B technology or B2B solution sales will be an advantage

●Candidates without POS experience may also be considered if they demonstrate strong B2B sales capability and willingness to learn the industry

●Able to communicate in English, Bahasa Malaysia and Mandarin; Mandarin is required for communication with Mandarin-speaking merchants/business partners

●Confident in approaching new customers and conducting face-to-face presentations

●Comfortable with cold calling and active business prospecting

●Strong negotiation, presentation and relationship-building skills

●Self-motivated, proactive and able to work with sales targets

●Willing to visit merchant locations and conduct product demonstrations when required

●Strong interest in technology and willingness to develop knowledge of the POS and F&B technology industry

The Person We Are Looking For

We particularly value someone who is:

Aggressive in market development — but professional with customers.

You should be:

●Hungry to achieve

●Persistent with follow-ups

●Comfortable hearing "no" and continuing to prospect

●Curious about merchants' businesses

●Willing to learn POS technology

●Able to work independently

●Commercially minded

●Target-oriented

●Excited by a growing company environment

We don't want the person to simply wait for leads.

We want someone who actively creates opportunities.

Key Performance Expectations

The successful candidate will be measured on areas including:

New merchant acquisition | Qualified leads generated | Product demos completed | Sales conversion rate | Monthly sales achievement | Sales pipeline value | New reseller/partner development | Follow-up effectiveness | Merchant relationship quality

What We Offer

● Basic Salary: RM3,500 – RM5,000/month

● Attractive sales commission/incentive scheme

●Opportunity to develop a new and growing POS business

●Exposure to F&B technology, SaaS and digital solutions

●Direct involvement in merchant and market expansion

●Career growth opportunities as the sales organization expands

●Product and sales training

●Opportunity to develop into a Senior Business Development / Sales Lead position based on performance

Career Opportunity

This is more than a routine sales position.

As we expand our merchant network, the successful candidate will have the opportunity to participate in building our:

Direct Sales Channel → Merchant Network → Reseller Network → Strategic Partnerships → Multi-Outlet Accounts

If you are passionate about sales, enjoy developing new business and want to grow your career in the POS and F&B technology industry, we would like to hear from you.