Sales and Business Development Executive

The Opportunity

Nigeria's off-grid energy market is one of the fastest-growing opportunities on the continent, and we

are moving aggressively to capture it. As our Sales and Business Development Executive, you will

be the commercial engine that opens new territories, builds relationships that matter, and closes

deals that directly expand access to clean energy across Nigeria.

This is a player-coach role. You will carry a personal revenue target while leading a developing

sales team. You will set the standard for how we sell, coach others to replicate it, and be

accountable for the team's collective output. This is not a management role that keeps you out of

the field. You will be in the field.

You will report to senior leadership, operate with a high degree of autonomy in building your

pipeline, and have real input into pricing strategy, market prioritization, and go-to-market approach.

Your decisions will shape how this company grows.

Key Responsibilities & Expected Impact

Market Development

• Map and prioritize untapped geographic markets across Nigeria, delivering a ranked

opportunity pipeline within your first 60 days.

• Develop entry strategies for new regions, including stakeholder mapping, channel selection,

and initial outreach plans.

• Build and manage a portfolio of accounts across B2B (SMEs and commercial), B2G

(government agencies, public institutions, NGOs), and B2C (households and communities)

segments.

• Establish and maintain relationships with distribution partners, agents, community leaders, and

institutional buyers that generate sustainable deal flow.

Deal Negotiation & Closure

• Own the full commercial cycle: prospecting, qualification, proposal development, negotiation,

and close.

• Lead contract negotiations, balancing the company's margin requirements with terms that

deliver genuine long-term value for clients.

• Work directly with the Technical Sales Engineer on complex or large-ticket deals, with you

owning the commercial relationship and the TSE supporting the technical case.

• Consistently meet or exceed quarterly revenue targets across your combined personal book

and team output.

Team Leadership

• Recruit, onboard, and coach a small sales team to build capacity without creating dependency.
• Set team targets, run pipeline reviews, and ensure each team member has a clear path to

hitting their numbers.

• Model the prospecting, negotiation, and closing behaviours you expect from your team.
• Provide structured feedback and flag performance gaps early, working with HR on

development plans where needed.

Reporting & Strategic Input

• Maintain accurate CRM records and regularly deliver pipeline, forecast, and market

intelligence reports to leadership.

• Surface market insights that inform product positioning, pricing adjustments, and expansion

priorities.

What We Are Looking For

Must-Have Competencies Nice to Have

• Demonstrated ability to open new markets,

evidence of building a pipeline from scratch

in a territory with no prior presence.

• Prior experience in the energy sector,

especially solar and off-grid systems.

• Proven track record of closing complex,

multi-stakeholder deals, not just warm leads

handed to you.

• Existing relationships within target sectors

(construction, agriculture, hospitality,

NGOs, government procurement).

• Ability to negotiate contracts with

confidence, handling pricing pressure

without unnecessary concessions.

• Familiarity with CRM tools for pipeline

tracking.

• Experience coaching or mentoring others to

hit sales targets, not just hitting them

yourself.

• Knowledge of off-grid project economics —

how to position ROI for clients with no prior

energy spend history.

• Comfort operating across multiple customer

segments (commercial, institutional,

consumer) simultaneously.

• Experience working across multiple

Nigerian geopolitical zones.

• Strong written and verbal communication,

you can pitch to a community leader and a

procurement officer in the same week.

• Conversational proficiency in at least one

regional Nigerian language.

• Self-directed and disciplined with pipeline

management; you know where every deal

stands at any time.

• Ability to build trust quickly in unfamiliar

markets and communities.

Autonomy & Decision-Making

You operate with significant independence. You decide how to structure your pipeline, which

markets to prioritize, and how to approach individual negotiations, within agreed commercial

parameters. Pricing deviations beyond a defined band require leadership sign-off, but deal

structure, terms, and relationship strategy are yours to own. For team-related decisions, hiring, and

performance management, you initiate and recommend; HR and leadership co-approve.

Why Join Us

We are not a startup finding its footing; we are an established company deliberately entering a new

market segment. This means you get the stability of an operating business and the creative

freedom to build something new. You will not be managing someone else's inherited accounts. You

will build your own territory.

We believe in paying competitively for performance and providing our people with the tools and

autonomy to succeed. We do not micromanage. We set clear targets, remove obstacles, and trust

our team to deliver.

Interested applicants should send their CV to [email protected] using SBDE-26 as the subject of the mail

Work Location: In person