Sales & Events Coordinator

About the Role: Liverpool is legendary for its vibrant culture, rich history, and world-class hospitality, and at Vito Calculli Beverage Group UK Ltd, we bring that same energy and high standard to the beverage industry. We represent premium beverage brands and deliver unforgettable event experiences across the region. We believe that brand activations should be engaging, seamless, and memorable. We are looking for an energetic Sales & Events Coordinator who can take ownership of our trade shows, client tastings, and event operations. You aren’t just handling logistics; you are driving brand affinity and sales execution. You will bridge the gap between our field sales team, venues, and brand partners, ensuring every event runs flawlessly from start to finish. You are the champion for our brand and client experience in every room you step into.

Why Work With Us?

• The Environment: Located in the heart of Liverpool, our team thrives in a collaborative, fast-paced atmosphere that celebrates passion, creativity, and great hospitality.
• Industry Impact: You won't have to fight to show the value of great events. We know that real-world experiences build lasting customer loyalty. You’ll have full support to execute top-tier activations from Day 1.
• Professional Growth: Work closely with industry leaders, build a powerful network across the food and beverage sector, and access professional development opportunities to advance your sales and event career.
• Dynamic Culture: Enjoy an engaging workplace culture where your hard work is recognized, complete with regular team events and industry exposure.

Key Responsibilities:

• Event Coordination: Plan, organize, and execute brand activations, industry trade shows, consumer tastings, and promotional events across the region.
• Sales & Account Support: Assist the sales team with order processing, client inquiries, sample distribution, and account management admin.
• Logistics & Inventory: Manage event materials, promotional inventory, and logistics to ensure seamless execution on-site.
• Client & Vendor Relations: Act as a primary point of contact for venues, event partners, caterers, and clients during preparation and live event execution.
• Lead Tracking & Reporting: Follow up on event leads, track attendee engagement, and maintain accurate records in the sales CRM.

What We Are Looking For:

• Experience: 1–3 years of experience in event planning, sales coordination, hospitality management, or marketing support.
• Skillset: Strong organizational ability with a knack for managing multiple event timelines simultaneously without missing the details.
• Communication: Excellent written and verbal communication skills to pitch ideas, coordinate suppliers, and build client relationships.
• Tech & Logistics: Proficient with CRM software, Microsoft Office Suite, or Google Workspace, paired with a valid driver’s license for event mobility.
• Mindset: You are proactive, adaptable, and pragmatic. You thrive in social settings, love solving live event challenges on the fly, and take pride in turning leads into lasting business relationships.

Pay: £26,000.00-£29,000.00 per year

Benefits:

• Flexitime
• Health & wellbeing programme
• Paid volunteer time

Work Location: Hybrid remote in Liverpool L3 9PP