Sales & Marketing Director

About the Role

We are looking for a hands-on and commercially driven Sales & Marketing Director to lead our business across Hong Kong and Macau. This senior leadership role has full accountability for retail store performance, the Mannings distributor partnership, and all marketing activities in both markets.

Key Responsibilities

Strategy & Business Planning

• Develop and execute the annual sales and marketing strategy for Hong Kong and Macau, aligned with overall company objectives
• Set revenue targets, define go-to-market plans, and establish KPIs across retail and distributor channels
• Monitor market trends, competitive activity, and consumer behaviour to identify growth opportunities

Retail Store Management

• Oversee the full retail store network in Hong Kong and Macau through the Operations Manager, ensuring consistent brand standards, service quality, and operational excellence
• Drive retail sales performance by reviewing store KPIs, identifying gaps, and implementing corrective action plans
• Partner with the Operations Manager on visual merchandising, inventory planning, staff rostering, and store compliance
• Evaluate opportunities for new store openings, relocations, or store format upgrades

Mannings Distributor Management

• Serve as the primary relationship owner for the Mannings distributor partnership across Hong Kong and Macau
• Negotiate trade terms, promotional programmes, and shelf/space allocation to maximise product visibility and sell-through
• Develop joint business plans with the Mannings team, set sell-in and sell-out targets, and monitor performance regularly
• Drive product launches, in-store activations, and co-marketing initiatives to grow the brand within the Mannings network

Marketing Management

• Provide strategic direction to the Marketing team on brand positioning, campaign planning, and marketing communications
• Oversee integrated marketing campaigns across digital, social media, EDM, and in-store channels
• Ensure all marketing activities are aligned with sales objectives and deliver measurable business impact
• Manage marketing budget allocation and track campaign ROI

Frontline Training & Coaching

• Act as a hands-on trainer and brand ambassador, regularly visiting stores to coach frontline staff on product knowledge, consultative selling techniques, and customer service standards
• Design and deliver structured training programmes for new and existing frontline staff across retail stores and the Mannings network
• Develop training materials, product guides, and sales scripts to support consistent and effective customer engagement
• Monitor frontline performance and provide real-time feedback and coaching to drive continuous improvement

Team Leadership & Development

• Lead, develop, and motivate the Retail and Marketing team, providing clear direction and regular performance feedback
• Foster a high-performance, customer-centric team culture across all levels of the organisation
• Conduct regular one-on-ones, performance reviews, and development planning sessions with direct reports

Budget & Financial Management

• Own and manage the sales and marketing budget for Hong Kong and Macau
• Track revenue performance, manage costs, and ensure all activities deliver against profitability targets
• Provide regular business performance updates and forecasts to senior management

Requirements

Experience & Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is an advantage
• Minimum 10 years of experience in sales and marketing, with at least 5 years in a senior leadership role
• Proven experience in retail store management and key account / distributor management in Hong Kong and Macau is essential
• Prior experience working with Mannings or other major pharmacy / health & beauty retail chains is a strong advantage
• Demonstrated experience in frontline staff training and coaching is required

Skills & Competencies

• Strong commercial acumen with a solid understanding of retail operations, trade marketing, and distributor management
• Passionate about people development with the ability to inspire, train, and motivate frontline teams
• Excellent leadership, communication, and negotiation skills
• Highly organised with the ability to manage multiple priorities across retail and marketing functions simultaneously
• Fluency in Cantonese, English, and Mandarin (written and spoken)

What We Offer

• Competitive base salary with performance-linked bonus
• Regional career development and cross-market exposure
• A collaborative, energetic working environment