Sales & Marketing Executive

Key Responsibilities

1. Sales & Business Development

• Lead Generation: Identify and actively pursue new sales opportunities through networking, cold calling, and social media channels.
• Client Pitching: Present NESQ’s products/services comprehensively to potential clients, addressing their needs and providing tailored solutions.
• Relationship Management: Build and maintain long-term, trusting relationships with new and existing clients to encourage repeat business and referrals.
• Sales Targets: Consistently meet or exceed monthly and quarterly sales quotas and KPIs.
• Negotiation: Draft proposals, negotiate contract terms, and successfully close sales agreements.

2. Event Planning, Management & On-Site Sales

• On-Site Sales Execution: Act as the primary salesperson at NESQ event booths. Proactively approach attendees, conduct live product demonstrations, handle objections, and directly close sales on the spot to achieve event-specific revenue targets.
• Event Strategy & Logistics: Conceptualize, plan, and manage the logistics for industry exhibitions, trade shows, product launches, and promotional roadshows (including venue sourcing and booth setup).
• Pre- & Post-Event Marketing: Create hype before the event through social media and email blasts, and manage post-event follow-ups to convert any remaining warm leads into actual customers.
• Event ROI Analysis: Evaluate the success of each event by analyzing direct event sales, lead conversion rates, costs, and overall return on investment (ROI).

3. Marketing & Brand Awareness

• Campaign Execution: Plan, implement, and monitor marketing campaigns across various platforms (social media, email, website).
• Content Creation: Assist in creating engaging marketing materials, including social media posts, brochures, presentations, and promotional videos.
• Digital Marketing: Manage NESQ's social media accounts (Facebook, Instagram, LinkedIn, TikTok) to increase brand awareness and engagement.
• Market Research: Monitor industry trends, track competitor activities, and gather customer feedback to refine sales and marketing strategies.

4. Reporting & Administration

• Data Tracking: Maintain accurate records of everyday sales activities, event sales, customer interactions, and pipeline progress using a CRM system (or Excel).
• Performance Reporting: Prepare weekly and monthly reports on sales performance, marketing campaign effectiveness, event revenue outcomes, and market feedback for the management team.