Sales & Operations Manager Thailand

About the Role

We are looking for a strategic and hands-on Sales & Operations Manager to lead and oversee our nationwide sales and operations. This role is unique compared to traditional industry positions, as we do not work with distributors—instead, we manage our own sales teams and warehouse operations across Thailand. This means our ideal candidate must be highly proactive, detail-oriented, and commercially driven, with the ability to balance both sales growth and operational efficiency at a national scale.

Key Responsibilities

Sales Leadership & Strategy

·         Develop and execute a nationwide sales strategy, ensuring revenue growth across multiple channels, including general trade, HORECA, modern trade and direct to consumer.

·         Set and track sales targets and KPIs, ensuring alignment with business objectives while monitoring performance across different regions.

·         Create and implement sales policies and procedures, ensuring consistency in sales operations and team execution nationwide.

·         Lead multiple sales teams across different locations, providing guidance, coaching, and performance management.

·         Identify market trends, competitor strategies, and customer insights to drive decision-making and expand market share.

Operational Excellence & Supply Chain Optimization

·         Oversee end-to-end supply chain and logistics, ensuring seamless coordination between sales and multiple warehouse locations across Thailand.

·         Work closely with warehouse and logistics teams to ensure efficient inventory management, demand forecasting, and timely deliveries.

·         Establish clear SOPs for order management, fulfillment, and customer service, ensuring that all operational processes support sales growth.

·         Monitor order fulfillment rates, stock availability, and operational costs, continuously improving efficiency and reducing bottlenecks.

·         Troubleshoot and resolve logistical and operational challenges, ensuring smooth execution of nationwide sales efforts.

Team Leadership & Cross-Functional Collaboration

·         Lead, mentor, and develop a high-performing sales and operations team, ensuring alignment with company goals.

·         Foster collaboration between sales, marketing, finance, supply chain, and customer service to create a well-integrated business strategy.

·         Implement a data-driven decision-making culture, leveraging analytics to optimize both sales performance and operational processes.

Who You Are

·          Proven experience in sales, business development, or commercial operations, ideally in the F&B, FMCG, or distribution industry.

·          Strong understanding of sales strategies, supply chain management, and operational efficiency, particularly in a model without distributors.

·         Highly analytical and results-driven, with the ability to balance commercial growth and operational execution.

·         Hands-on and team player

·         Excellent leadership skills, capable of managing and motivating multiple regional sales and warehouse teams.

·          A problem solver and strategic thinker, able to anticipate challenges and implement solutions effectively.

·         Strong relationship-building and negotiation skills to manage key clients, partners, and internal stakeholders.

·         Fluent in Thai & English (both written and spoken).

What We Offer

🌟 Competitive salary + performance-based incentives
🌟 Leadership role with direct impact on nationwide business growth
🌟 Opportunity to shape and optimize sales & operational processes without relying on distributors
🌟 Work in a fast-paced, growing food & beverage business with an entrepreneurial culture

If you are a commercially strong leader who thrives in a hands-on, operationally complex environment and enjoys managing both sales and logistics at a nationwide level, we’d love to hear from you!