Sales Assistant

Location: WHEELBASE Lake District, Staveley LA8 9LR

We are currently looking for fantastic Sales Assistants to join our store team. You will be working in the UK’s largest cycle store, located in the heart of the English Lake District.

In a busy and exciting environment, we strive to deliver outstanding service to our customers. Providing the latest products from the world’s biggest brands, across all disciplines of our sport – mountain, road, electric, leisure, kids and adventure.

We have opportunities for full and part time and flexible contracts.

ABOUT THE JOB:

• To offer first-class customer service to all of our store customers at the UK’s largest cycle store.
• Provide advice, assistance and expertise across all of our store departments; mountain, road, electric, leisure, kids and adventure, though a specialism in road cycling would be a real advantage.
• Work closely with your Store Sales Team to create a positive, exciting and engaging retail environment.
• The role is fast paced, varied and testing.
• Opportunities for growth and development.

YOU WILL BE REQUIRED TO:

• Achieve a best-in-class customer experience and ensure the team delivers exceptional customer service.
• Have a passion for cycling and develop your product knowledge across mountain, road, electric, leisure, kids and adventure bikes, clothing and accessories.
• Engage with customers from meeting and greeting to asking questions, listening, and understanding their needs.
• Correctly process your sales and keep customers up to date with progress.
• Be a team player – support the Store Manager and the rest of your store team.
• Contribute towards a positive working environment and deliver the WHEELBASE brand values and culture of openness, inclusivity and community.
• The store must be merchandised daily and always be presented to a high standard.

ABOUT YOU:

• Passionate about cycling.
• A specialism in road cycling advantageous.
• Willingness to develop inter-personal skills and product knowledge.
• Ability to be a team player and motivated to deliver the best customer service.
• Have great commercial sense and be sales orientated.
• An excellent communicator and relationship builder.
• Ability to work under pressure in a busy retail environment.
• Meet challenges with a positive attitude.
• General IT skills.

SALARY: We offer a competitive salary based on ability and experience.

HOURS: Full time, part time and flexible opportunities available.

CLOSING DATE: Sunday 30 August 2026

APPLY: please send your CV along with a short covering letter explaining why you would be ideal for the role to [email protected]

Job Types: Full-time, Permanent

Pay: From £12.21 per hour

Benefits:

• Company events
• Cycle to work scheme
• Employee discount

Work Location: In person