Sales Assistant

Sales Assistant — Off-Road 4x4 Parts, Customization & Workshop Services (B2C / B2B / Government)

Company: Custom Carage Location: Al Quoz Industrial Area 3, Dubai, United Arab Emirates — on-site with regular field visits

Type: Full-time, permanent

Reports to: Managing Director

Compensation: Competitive UAE market base salary + uncapped performance commission + fuel/car allowance + insurance + UAE visa as per UAE Labour Law

About the role:

Custom Carage is a garage and retailer of off-road 4x4 customizations based in Dubai, focusing on lift kits, suspension upgrades, wheels, tyres, lighting, drivetrain components, recovery equipment, performance accessories, and the building of custom vehicles for use on UAE roads, in the desert and for adventure purposes.

It isn't a job that involves taking orders. Instead, you are to develop Custom Carage's sales pipeline by targeting individual 4x4 owners and enthusiasts, customer accounts, and government or semi-government bids for RFPS. You must carry out all your activities within the CRM, turn the existing customer data into revenue, and assist in establishing Custom Carage as Dubai's foremost destination for premium off-road parts, American performance brands, and expert 4x4 workshop services.

What you will own

Sales Pipeline, Orders booking and CRM

• Establish end to end customer profiling and consolidate all client historical data into one platform in phases and based on priorities
• Own our CRM as the single source of truth: every lead, quotation, order, and follow-up logged, with no exceptions
• Segment and enrich our existing customer database (several thousand contacts) into a structured, targetable list
• Maintain accurate pipeline forecasting and report weekly on stage-by-stage conversion
• Maintenance of the CRM data accuracy as weekly reporting

Retail sales (B2C)

• Respond to all inbound enquiries within the agreed service level and convert them to quotations
• Maintain and retain reasonable technical about parts and installation requirements
• Ability to consult technical team and reduce re-word caused by technical limitations
• Identify suitable parts from VIN, chassis number, vehicle model, year, trim, intended use, and build requirements, then quote accurately the first time
• Follow up every open quotation to a documented decision — won or lost with a recorded reason
• Lead future product launches and new customer acquisition

Trade and fleet sales (B2B)

• Prospect, open, and grow accounts across: off-road clubs, 4x4 build communities, vehicle rental and leasing companies, tour and desert safari operators, last-mile delivery and logistics fleets, corporate own-fleet operators, used-car dealerships, independent garages, parts traders, insurance companies, and loss adjusters
• Negotiate pricing agreements, account terms, installation packages, supply arrangements, and repeat-service programs for parts, suspension, tires, wheels, lighting, and accessories
• Conduct scheduled field visits and quarterly business reviews with key accounts
• Monitor projects invoicing and bill closure and collection

Government and institutional sales (B2G)

• Complete and maintain vendor registration and pre-qualification with relevant municipal, federal, and semi-government procurement portals
• Monitor tender announcements, assess fit, and prepare compliant bid submissions with management
• Build relationships with fleet and procurement officers at target entities
• Monitor projects invoicing and bill closure and collection

Partnerships

• Establish referral and supply partnerships with garages, car washes, roadside assistance providers, insurance surveyors, car dealers, and parts traders
• Structure and document commercial terms for each partnership

Retention and customer satisfaction

• Run structured reactivation campaigns against dormant customers
• Execute the post-sale follow-up and satisfaction tracking process
• Drive online review volume and manage service recovery on negative feedback

Marketing support

• Work with management to shift acquisition away from paid social toward higher-intent channels: search, marketplace listings, outbound, referral, and partnerships
• Feed field intelligence — competitor pricing, demand patterns, category gaps — back into offer planning

What we are looking for

• Proven sales experience in automotive parts, accessories, workshop services, 4x4 customization, fleet services, or a closely related UAE automotive sector
• Strong understanding of off-road vehicles, suspension, lift kits, tires, wheels, lighting, performance accessories, and workshop quotation workflows
• Comfortable prospecting, cold calling, visiting customers, negotiating with businesses, and managing follow-ups inside a CRM
• Ability to communicate confidently with retail customers, workshop teams, procurement officers, fleet managers, and brand or supplier partners
• Valid UAE driving licence and willingness to conduct regular field visits across Dubai and the wider UAE

Why join Custom Carage

• Represent a specialist Dubai garage focused on premium off-road 4x4 customization and performance builds
• Sell high-demand products and services across lift kits, suspension, wheels, tires, lighting, recovery equipment, and custom accessories
• Work with a business that combines retail parts, workshop installation, and custom build expertise under one roof
• Build a new commercial function with clear ownership, measurable targets, and uncapped earning potential

Pay: AED2,500.00 - AED4,500.00 per month

Work Location: In person