SALES ASSISTANT

PT Strong Group Indonesia is a provider of LED lighting solutions for commercial, industrial, and project applications under the BESENLED brand, offering reliable products and customized lighting solutions for the Indonesian market.

About the role

We are seeking a Sales Assistant who actively pursues sales opportunities, is able to identify customer needs, find decision makers, arrange appointments, determine follow-up steps independently, and guide prospective customers through to closing—not just send offers and wait for responses.

Key responsibilities

• Contact prospective customers from the company database via WhatsApp, telephone, email, and other communication channels.
• Identify customer needs, including product type, specifications, quantity, timeline, and project requirements.
• Introduce company products and provide offers to prospective customers.
• Conduct active and consistent follow-up until clear progress is achieved.
• Identify potential customers and arrange appointments/meetings with them.
• Search for and identify decision makers for projects, such as Owner, Project Manager, Procurement/Purchasing, MEP Consultant, Main Contractor, and other relevant parties.
• Investigate actual project status, needs, timeline, and sales opportunities.
• Guide the sales process from initial contact, needs identification, quotation, follow-up, negotiation, to closing/order.
• Coordinate with internal teams regarding quotation, pricing, samples, technical specifications, and customer requirements.
• Maintain database records, communication results, prospect status, and next follow-up actions regularly.

About you

• Minimum Bachelor's degree from any field; Business, Marketing, Management, Communication, or related fields preferred.
• Minimum 2 years of experience in Sales.
• Experience in B2B Sales or Project Sales preferred.
• Experience in lighting, electrical, building material, construction, MEP, or project-based business is an added value.
• English language communication ability is an added value.
• Strong communication skills, customer approach, and negotiation abilities.
• Proactive and able to work independently without constantly waiting for instructions.
• Able to identify customer needs and not just send catalogues or price lists.
• Able to actively search for decision makers and project information.
• Problem-solving ability and capable of determining next actions for each prospect.