Sales Assistant

Company Overview

Ambala Foods Limited, better known as Ambala, has been bringing authentic South Asian sweets and savoury snacks to communities across the UK since 1965. What started as a traditional family business has grown into a well-loved brand with retail stores nationwide and a dedicated manufacturing facility in Welwyn Garden City. Renowned for its traditional Mithai and savoury treats, Ambala plays an important role in celebrations such as Eid, Diwali and other special occasions. In March 2025, Ambala became part of Cake Box Holdings PLC, creating exciting opportunities for growth while continuing to honour the heritage, quality and customer service that have made the brand a trusted name for generations.

Job Purpose

To provide excellent customer service while supporting the smooth and efficient operation of the store and contributing to sales growth. The Sales Assistant will assist customers with orders and enquiries, actively promote products, offers and campaigns, support local marketing activity, process and prepare orders, maintain stock levels, and ensure the store is maintained to a high standard.

Responsibilities

Customer Service

• Welcome and assist customers in a friendly and professional manner.
• Handle customer enquiries and resolve issues where possible.
• Escalate complaints or complex queries to the Manager when required.
• Deliver a consistently high standard of customer service.

Sales & Local Marketing

• Proactively engage with customers and recommend suitable products.
• Promote products, offers and seasonal campaigns.
• Support store sales targets through upselling and cross-selling.
• Support local marketing activities and promotional campaigns.
• Provide feedback on customer trends and sales opportunities.

Till & Payment Handling

• Operate the EPOS/till system accurately.
• Process cash, card, refunds, discounts and other transactions.
• Report till, cash or payment discrepancies to the Manager.

Online/ Delivery Orders

• Monitor and process Click & Collect, online and delivery orders.
• Prepare, package and check orders accurately.
• Ensure orders are ready within required timescales.
• Hand orders to the correct customer or delivery driver.
• Report issues with online orders promptly.

Stock & Store Management

• Maintain stock levels and assist with stock checks.
• Receive, check and store deliveries correctly.
• Report stock discrepancies, shortages or damaged products.

Product Quality & Shelf Life

• Carry out quality, freshness and shelf-life checks.
• Rotate stock using FIFO principles.
• Remove and report damaged, poor quality or expired products.
• Record waste in line with company procedures.

Product Knowledge & Allergens

• Maintain knowledge of products, ingredients, allergens, prices and promotions.
• Provide accurate product information to customers.
• Follow company allergen procedures at all times.

Merchandising & Store Presentation

• Keep displays, counters and shelves clean, stocked and attractive.
• Ensure labels, prices and promotional materials are displayed correctly.
• Replenish stock throughout the day.

Food Safety & Health & Safety

• Follow food safety, hygiene, HACCP and health & safety procedures.
• Comply with allergen and food handling requirements.
• Report hazards, incidents or food safety concerns.

Training & Compliance

• Complete mandatory training within required timescales.
• Participate in audits, coaching and refresher training.
• Maintain up-to-date knowledge of company procedures.

Teamwork & General Duties

• Work effectively as part of a team.
• Support store objectives and business priorities.
• Communicate effectively with colleagues and Managers.
• Support the wider team during busy periods.
• Assist with store opening and closing procedures where required.
• Undertake reasonable ad hoc duties as required.

Required Skills & Experience

• Experience in retail, sales, customer service or a similar role.
• Strong communication and customer service skills.
• Good organisation, numeracy and attention to detail.
• Basic IT skills, including Outlook and Excel.
• Reliable, flexible and willing to learn.

Key Performance Expectations

• Deliver excellent customer service.
• Support sales growth through product knowledge and promotion.
• Process orders accurately and on time.
• Maintain high standards of presentation and stock control.
• Comply with food safety and health & safety requirements.
• Demonstrate professionalism, teamwork and effective communication.

Desirable

Ability to speak additional languages (e.g. Punjabi, Hindi, Urdu, Gujarati, Bengali) to support communication with customers and colleagues.

Location:

As a Sales Assistant, you may be required to work across both Ambala stores in Leicester, supporting daily operations and delivering excellent customer service at the following locations:

• Ambala Leicester Melton Road (22 Melton Road, Leicester, LE4 5EA)
• Ambala Leicester Evington Road (209 Evington Road, Leicester, LE2 1QN)

Pay: £12.80 per hour

Benefits:

• Company pension

Work Location: In person