Sales Associate

Job Overview:

The Sales Associate is responsible for driving revenue growth by identifying and acquiring new customers, managing existing client accounts, and ensuring the timely collection of receivables. The position serves as the primary liaison between the company and its customers throughout the sales cycle—from prospecting and quotation to order fulfillment, after-sales support, and payment collection. The role contributes to sustainable business growth by strengthening customer relationships while safeguarding the company's cash flow through effective credit and collection management.

Key Duties and Responsibilities:

A. Business Development

• Identify and pursue new business opportunities within target industries such as paper converters, corrugated box manufacturers, printing companies, packaging firms, traders, distributors, and other industrial users.
• Conduct market research to identify customer needs, industry trends, and competitor activities.
• Generate leads through cold calls, referrals, networking, digital platforms, and customer visits.
• Build and maintain a healthy sales pipeline.
• Conduct client presentations, product demonstrations, and plant visits.
• Prepare quotations, proposals, and commercial offers in accordance with company pricing policies.
• Negotiate pricing, payment terms, and delivery schedules within approved authority.
• Recommend strategies to expand market share and increase sales revenue.
• Achieve monthly, quarterly, and annual sales targets.

B. Account Management

• Develop and maintain long-term relationships with assigned customer accounts.
• Act as the primary contact for customer inquiries and concerns.
• Coordinate customer requirements with Production, Warehouse, Logistics, and Accounting.
• Monitor customer orders from purchase order receipt until delivery completion.
• Ensure customer satisfaction through prompt and professional service.
• Identify opportunities for repeat orders, upselling, and cross-selling.

C. Collections and Accounts Receivable Management

• Monitor the Accounts Receivable aging of assigned customers.
• Coordinate with the Accounting Department regarding outstanding balances.
• Prepare and send Statements of Account (SOA), billing reminders, and collection notices.
• Conduct collection follow-ups through calls, emails, and client visits.
• Negotiate payment schedules for overdue accounts, subject to company approval.
• Resolve billing and documentation issues affecting collections.
• Recommend appropriate actions for delinquent accounts.
• Ensure collections are made within approved credit terms.
• Assist in maintaining healthy customer credit profiles.

D. Customer Service

• Address customer complaints regarding deliveries, quality concerns, invoices, and documentation.
• Coordinate with internal departments to ensure timely resolution of customer concerns.
• Maintain high levels of customer satisfaction and retention.

E. Reporting and Documentation

• Prepare and maintain:

1. Sales Pipeline Report
2. Weekly Sales Activity Report
3. Customer Visit Reports
4. Quotation Monitoring
5. Customer Master List
6. Collection Monitoring Report
7. Accounts Receivable Aging Monitoring
8. Sales Forecast
9. Competitor Analysis Report
10. Business Opportunity Report