Sales Associate

Job Purpose

The Customer Happiness Executive will be responsible for maximizing store revenue by delivering exceptional customer service, demonstrating in-depth product knowledge and building lasting customer relationships, while serving as a brand ambassador committed to professionalism and integrity.

Job Responsibilities

Sales & Customer Relations

·       Warmly welcome customers and build genuine relationships to understand their Jewellery preferences and create personalized shopping experiences.

·       Demonstrate in-depth knowledge of jewellery items, confidently guide customers through selections while highlighting product features and craftsmanship.

·       Drive sales by effectively upselling and cross-selling based on customer needs, current promotions, new product launches and in-store campaigns.

·       Deliver excellent customer experience by cultivating a personal client base, managing after-sales support and follow-up to foster loyalty and referrals.

·       Address and resolve customer concerns with professionalism and care and promptly escalate to the Store Manager if required.

Inventory & Visual Merchandising

·       Ensure all Jewellery displays are clean, visually appealing and securely arranged to maintain a premium in-store presentation.

·       Assist with daily stock audits, documentation of incoming and outgoing stock and reconciliation of physical counts with system records.

·       Provide regular updates to the Branch Manager on stock transfers and inventory replenishment needs to ensure optimal stock levels and smooth operations.

Other Responsibilities

·       Adhere to all company SOPs and local regulatory requirements, while following anti-theft protocols, opening/closing checklists, and safety standards.

·       Maintain accurate records of sales and customer interactions, ensuring all transactions are properly recorded in the POS and CRM systems.

·       Submit daily sales reports to the Branch Manager, highlighting key customer feedback, fast and slow-moving stock and operational challenges if any.

·       Actively participate in monthly performance reviews and training sessions as advised by the Branch Manager to support continuous development and improvement.