Sales Associate

About the role

This role is ideal for someone with experience as a Sales Development Representative (SDR), Lead Generation Specialist, Appointment Setter, or Outbound Sales Representative. You will be responsible for researching potential business customers, reaching out to decision-makers, qualifying opportunities, and booking meetings for the sales team. You should be confident communicating with business owners and executives through phone, email, and LinkedIn.

Key responsibilities

• Research and identify potential business customers that match the company's ideal customer profile.
• Build and maintain accurate prospect and target account lists.
• Identify business owners, executives, and other relevant decision-makers within target companies.
• Conduct outbound prospecting through cold calling, email, LinkedIn, and other approved channels.
• Create personalized outreach messages based on the prospect's business needs and objectives.
• Engage prospects in initial conversations to understand their needs and identify potential sales opportunities.
• Qualify leads based on established criteria such as business needs, decision-making authority, budget, and timing.
• Schedule qualified meetings and demonstrations for the sales team.
• Maintain accurate prospect information, sales activities, follow-ups, and lead status in the CRM.
• Track outreach activities, response rates, meetings booked, and conversion performance.

About you

• At least 1–3 years of experience in B2B sales, SDR, BDR, appointment setting, lead generation, outbound sales, or a similar role.
• Previous experience conducting B2B prospecting and cold outreach.
• Strong verbal and written English communication skills.
• Confident communicating with business owners, executives, and other decision-makers.
• Comfortable conducting outbound calls and initiating conversations with new prospects.
• Good research and prospecting skills.
• Able to handle objections and rejection professionally.
• Strong organizational and time-management skills.
• Experience using CRM platforms such as HubSpot, Salesforce, GoHighLevel, or similar systems.
• Results-focused with a strong sense of ownership and accountability.