Sales Associate

Title: Sales Associate - London

Reports To: Concession Manager

Company Overview

Founded in Paris in 1948, Longchamp is a world-renowned luxury brand celebrated for its exceptional craftsmanship, fine leather goods, and modern Parisian design. From iconic handbags like the Le Pliage® to elegant accessories and ready-to-wear collections, Longchamp blends tradition with innovation. With boutiques in over 80 countries, the brand offers an elevated shopping experience grounded in French heritage and global appeal.

As a key member of Longchamp’s boutique team, Sales Assistants play an essential role in creating a luxurious, welcoming, and personalised shopping experience. They are the frontline ambassadors of the brand, combining product knowledge, enthusiasm, and elegance to deliver exceptional service.

Values & Culture

Longchamp embraces five core values:

• Elegance – Providing a refined and polished customer experience
• Authenticity – Acting with honesty and professionalism
• Creativity – Encouraging innovation and fresh thinking
• Quality – Striving for excellence in service and product
• Sustainability – Committing to thoughtful, responsible business practices

Sales Assistants embody these values through every client interaction and contribute to a culture of respect, collaboration, and passion for luxury retail.

Job Purpose

To deliver exceptional, personalized service that exceeds client expectations, supports daily boutique operations, and contributes to achieving sales and Clienteling goals in alignment with Longchamp’s luxury standards.

Key Responsibilities

Customer Service & Sales

• Welcoming and advising customers : provide a warm, personalized welcome and guide clients through tailored recommendations based on their needs.
• Contributing to sales : taking an active part in selling products in line with the company's sales techniques and store objectives.
• Building long term relationship with clients : develop and maintain client relationships through excellent service and personalised follow-up.
• Managing returns and exchanges : dealing with customer requests for product returns or exchanges, in line with internal policies.

Product & Brand Knowledge

• Demonstrate in-depth knowledge of Longchamp products, craftsmanship, and brand heritage
• Communicate brand stories and product features with confidence and clarity
• Stay updated on new arrivals, seasonal launches, and promotional activities

Boutique Operations

• Ensuring product presentation : making sure that products are displayed in adherence to visual merchandising guidelines.
• Restocking and stock management : support replenishment, stockroom activity, and inventory accuracy
• Managing checkout operations: carrying out transactions smoothly and guaranteeing fast, secure service and data capture

Stock:

• To assist with all stock deliveries and sales floor replenishment.
• To support with stock inventories, ensuring efficient levels maintained
• To ensure stock merchandise is kept in pristine condition.
• To take part in weekly Stock counts
• Checking stocks at opening and closing
• To ensure all merchandise is correctly ticketed and security tagged
• To ensure all stock areas are maintained to a high level
• Protect stock from loss or damage
• To assist in conducting regular stock takes as and when requested by Head Office.

Skills & Qualifications

• Minimum 1 year of experience in retail, preferably luxury or premium
• Strong interpersonal and communication skills
• POS system knowledge and basic MS Office familiarity
• Fluent in English (additional languages preferred)
• Passion for fashion, customer service, and luxury brands

Person Specification

• Outgoing, polished, and professional demeanour
• Service-driven and problem solving
• Team player with a proactive attitude
• Detail-oriented, punctual, and dependable
• Organized, and able to prioritize daily tasks
• Flexible with scheduling including weekends, evenings, and holidays

Key Performance Indicators (KPIs)

• Personal sales revenue
• Conversion rate (footfall to sales)
• Average transaction value (ATV) and Units per Transaction (UPT)
• Client satisfaction feedback and mystery shopper results
• CRM entry completion and data quality
• Visual merchandising compliance

Benefits

· Competitive salary

· Monthly and annual performance bonuses

· Enhanced pension contribution

· Generous holiday allowance after qualifying period

· Private health cover after qualifying period

· Enhanced Maternity, Paternity and adoption pay

· Staff discount

Longchamp is committed to fostering inclusive, diverse, and equitable work environments, recognising the value of a diverse workforce in driving innovation and performance. The company prioritises diversity in its hiring process, focusing on the inclusion of diverse perspectives and experiences. With a global presence, Longchamp promotes a culture that values authenticity and individuality, committing to equal employment opportunities for all employees. This approach aims to empower employees, enabling them to reach their full potential and encouraging their personal and professional growth.